This article provides a comprehensive analysis of the essence of digital marketing services, their scientific definitions, key characteristics, and their differences from traditional marketing approaches. The study is based on international academic literature, contemporary statistical data, and the theoretical perspectives of leading scholars in the field of marketing. In particular, it explores the scientific foundations of digital marketing development, its impact on economic processes, and its role in the context of digital transformation. The article examines in detail the main areas of digital marketing, including search engine optimization (SEO), social media marketing (SMM), content marketing, email marketing, influencer marketing, and marketing automation. The functional capabilities of each area, their impact on business performance, and their significance in the modern digital economy are analyzed. Furthermore, the key characteristics of digital marketing are substantiated, such as measurability, personalization, interactivity, global reach, cost efficiency, and data-driven decision-making.
| Mualliflar | Bakhromova, Nilufar, Бахромова, Нилуфар, Baxromova, Nilufar |
|---|---|
| Jurnal | Жамият ва инновациялар / Общество и инновации / Society and innovations |
| Nashriyot | In Science МЧЖ |
| ISSN | 2181-1415 |
| Nashr sanasi | 2026-03-25 |
| Jild | 7 |
| Son | 3/S |
| Betlar | 194-201 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.47689/2181-1415-vol7-iss3/s-pp194-201 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.47689/2181-1415-vol7-iss3/s-pp194-201 · Maqolaning asl sahifasi
Цифровой маркетинг, SEO, SMM, контент-маркетинг, email-маркетинг, influencer-маркетинг, цифровая экономика, маркетинговая стратегия, искусственный интеллект, Big Data, Digital marketing, SEO, SMM, content marketing, email marketing, influencer marketing, digital economy, marketing strategy, artificial intelligence, Big Data, Raqamli marketing, SEO, SMM, kontent marketing, elektron pochta marketingi, influencer marketing, raqamli iqtisodiyot, marketing strategiyasi, sun’iy intellekt, Big Data
| APA | Bakhromova, Nilufar, Бахромова, Нилуфар, & Baxromova, Nilufar (2026). Modern Digital Marketing Services: Concept, Theoretical Foundations, and Distinctive Features. Жамият ва инновациялар / Общество и инновации / Society and innovations, 7(3/S), 194-201. https://doi.org/10.47689/2181-1415-vol7-iss3/s-pp194-201 |
|---|---|
| GOST (OAK) | Bakhromova, Nilufar, Бахромова, Нилуфар, Baxromova, Nilufar Modern Digital Marketing Services: Concept, Theoretical Foundations, and Distinctive Features // Жамият ва инновациялар / Общество и инновации / Society and innovations. – 2026. – T. 7, № 3/S. – P. 194-201. – DOI: 10.47689/2181-1415-vol7-iss3/s-pp194-201. |
| MLA | Bakhromova, Nilufar, Бахромова, Нилуфар, and Baxromova, Nilufar. “Modern Digital Marketing Services: Concept, Theoretical Foundations, and Distinctive Features.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 7(3/S), 194-201, 2026. https://doi.org/10.47689/2181-1415-vol7-iss3/s-pp194-201 |
| Chicago | Bakhromova, Nilufar, Бахромова, Нилуфар, and Baxromova, Nilufar. “Modern Digital Marketing Services: Concept, Theoretical Foundations, and Distinctive Features.” Жамият ва инновациялар / Общество и инновации / Society and innovations, 7(3/S), 194-201 (2026). https://doi.org/10.47689/2181-1415-vol7-iss3/s-pp194-201 |
| Harvard | Bakhromova, Nilufar, Бахромова, Нилуфар, and Baxromova, Nilufar (2026) ‘Modern Digital Marketing Services: Concept, Theoretical Foundations, and Distinctive Features’, Жамият ва инновациялар / Общество и инновации / Society and innovations, 7(3/S), 194-201. https://doi.org/10.47689/2181-1415-vol7-iss3/s-pp194-201 |
| BibTeX | @article{bakhromovanilufar2026,
title = {Modern Digital Marketing Services: Concept, Theoretical Foundations, and Distinctive Features},
author = {Bakhromova, Nilufar and Бахромова, Нилуфар and Baxromova, Nilufar},
journal = {Жамият ва инновациялар / Общество и инновации / Society and innovations},
year = {2026},
volume = {7},
number = {3/S},
pages = {194-201},
doi = {10.47689/2181-1415-vol7-iss3/s-pp194-201},
url = {https://doi.org/10.47689/2181-1415-vol7-iss3/s-pp194-201}
} |
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