Brand wheel or the specifics of evaluating the effectiveness of an organization's PR activities

Aslanova, Aziza

Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал) · 2024-yil

Annotatsiya

In the modern era of internet and digital economy development, the demand for effective use of digital PR in both daily life and business is growing. This article discusses the key aspects of digital PR in the context of branding and promoting products and services. Digital PR is becoming an integral part of business strategy, as companies are forced to use the internet and social media to advertise their products, engage with customers, and drive sales. A crucial aspect of digital PR is changing the nature of brand-consumer relations. While the fundamental principles of information exchange and positive brand image formation are preserved, this process is taking on new forms and tools. The article examines the branding promotion activities of the Ministry of Higher Education, Science, and Innovation of the Republic of Uzbekistan. It analyzes survey results conducted on two different platforms. As a result, it was found that the effectiveness of digital PR not only enhances the communicative activity of the brand but also allows the organization to quickly adapt to changing demands and improve competitiveness.

Maqola ma’lumotlari
MualliflarAslanova, Aziza
JurnalЎзбекистонда хорижий тиллар (электрон илмий­методик журнал)
NashriyotЎзбекистон давлат жаҳон тиллари университети
ISSN2181-8215
Nashr sanasi2024-08-20
Jild57
Son4
Betlar149-162
TilIngliz
DOI10.36078/1730107383
Indeksga qo‘shilgan2026-08-26

DOI: 10.36078/1730107383 · Maqolaning asl sahifasi

Kalit so‘zlar

government organization, branding, state image, brand wheel, brand sociology, digital PR

Iqtibos keltirish

APAAslanova, Aziza (2024). BRAND WHEEL OR THE SPECIFICS OF EVALUATING THE EFFECTIVENESS OF AN ORGANIZATION'S PR ACTIVITIES. Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 57(4), 149-162. https://doi.org/10.36078/1730107383
GOST (OAK)Aslanova, Aziza BRAND WHEEL OR THE SPECIFICS OF EVALUATING THE EFFECTIVENESS OF AN ORGANIZATION'S PR ACTIVITIES // Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал). – 2024. – T. 57, № 4. – P. 149-162. – DOI: 10.36078/1730107383.
MLAAslanova, Aziza. “BRAND WHEEL OR THE SPECIFICS OF EVALUATING THE EFFECTIVENESS OF AN ORGANIZATION'S PR ACTIVITIES.” Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 57(4), 149-162, 2024. https://doi.org/10.36078/1730107383
ChicagoAslanova, Aziza. “BRAND WHEEL OR THE SPECIFICS OF EVALUATING THE EFFECTIVENESS OF AN ORGANIZATION'S PR ACTIVITIES.” Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 57(4), 149-162 (2024). https://doi.org/10.36078/1730107383
HarvardAslanova, Aziza (2024) ‘BRAND WHEEL OR THE SPECIFICS OF EVALUATING THE EFFECTIVENESS OF AN ORGANIZATION'S PR ACTIVITIES’, Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал), 57(4), 149-162. https://doi.org/10.36078/1730107383
BibTeX
@article{aslanovaaziza2024,
  title = {BRAND WHEEL OR THE SPECIFICS OF EVALUATING THE EFFECTIVENESS OF AN ORGANIZATION'S PR ACTIVITIES},
  author = {Aslanova, Aziza},
  journal = {Ўзбекистонда хорижий тиллар (электрон илмий­методик журнал)},
  year = {2024},
  volume = {57},
  number = {4},
  pages = {149-162},
  doi = {10.36078/1730107383},
  url = {https://doi.org/10.36078/1730107383}
}

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