This article scientifically analyzes current trends in public relations and their impact on effectiveness. It covers areas such as digital transformation, the role of social networks, as well as establishing direct contact with the target audience through interactive communication tools, the distribution and use of audiovisual content in the modern information society, innovative approaches, and the advantages of social networks. It also includes practical recommendations for improving public relations activities, the effective use of modern information technologies, and effective management of communication processes.
| Mualliflar | URINBAYEVA , Sevara |
|---|---|
| Jurnal | Марказий Осиёда медиа ва коммуникациялар |
| Nashr sanasi | 2025-10-04 |
| Son | 10 |
| Til | O‘zbek |
| DOI | 10.62499/ijmcc.vi10.222 |
DOI: 10.62499/ijmcc.vi10.222 · Maqolaning asl sahifasi
медиапространство, связи с общественностью, аудиовизуальный контент, коммуникация с общественностью, media makon, jamoatchilik bilan aloqalar, audiovizual kontentlar, xalq bilan muloqot, media space, public relations, audiovisual content, communication with the people, content, dissemination of Information, Media, internet, social networks, social media
This article analyzes the peculiarities of the use of metaphors in the language of modern journalism, particularly in newspaper headlines. The research focuses on the headlines of the newspapers Jadid and Hurriyat…
The article examines the semantic modeling of the category of time in language through the lens of deictic field theory, with a focus on Pashto adverbs. It outlines four major approaches to modeling semantic fields…
This article analyzes the specific features and dynamics of political modernization processes in Uzbekistan, the factors driving the evolutionary transformation of the political system, and the impact of these processes…
The lecture is devoted to the analysis of the concepts of freedom that arose at different periods in the history of the Russian state. The confrontation between Orthodox theologians and such representatives of the…
This article investigates the current state and potential development of an inclusive media environment for persons with disabilities in Uzbekistan, focusing specifically on audiences with visual impairments. Drawing on…
This article analyzes the ethical risks associated with the introduction of artificial intelligence (AI) technologies in the digital media environment and examines regulatory mechanisms aimed at mitigating these issues…
The article examines the gender dimensions of civic journalism through the analysis of both international and national practices. The author highlights the role of civic journalism in amplifying women’s voices…
The article examines the impact of rapidly evolving artificial intelligence (AI) technologies on journalism, with particular attention to the attitudes towards AI adoption in Uzbek journalism. It emphasizes both the…
This thesis analyzes the social aspects of gender relations in contemporary Uzbekistan. It highlights the measures and initiatives implemented in recent years to ensure gender equality, as well as the adopted decisions…
Corporate communication is the process of effective information exchange between an organization and its internal and external stakeholders, the effectiveness of which largely depends on the leader's personal image…