ESG transformation of tourism destinations: methodological insights from central Asia

Maxmudova, Nodira

Иқтисодиёт ва туризм · 2026-yil

Annotatsiya

Tourism destinations across Central Asia are growing at a pace their governance systems were never designed to absorb. This article asks a question that measurement studies usually leave open: once we know how sustainable a destination is, how do we actually transform it? Building on stratified field evidence from four Uzbek UNESCO World Heritage cities — 45 hotels, 247 surveyed tourists, and a three-round Delphi panel of 18 experts, gathered and first reported in the author's earlier studies — this article re-analyses that material for a new purpose: it builds a methodological model for the ESG transformation of tourism destinations. The model rests on four insights that the Central Asian evidence makes hard to ignore. First, transformation must begin with a baseline–target gap diagnosis at three levels, because the reserves for change differ sharply between the hotel, the destination, and the national system. Second, governance should move first: the observed dominance of the governance-to-environment pathway (DEC = 0.81) suggests that rules and reporting precede, rather than follow, capital investment. Third, tourists respond to destination-level signals, not to any single hotel, so transformation must treat the destination — not the firm — as its unit. Fourth, the field data show ESG driving performance rather than constraining it. The article's contribution is a phased, feedback-driven transformation methodology, empirically grounded in Central Asian conditions and portable to comparable emerging tourism economies.

Maqola ma’lumotlari
MualliflarMaxmudova, Nodira
JurnalИқтисодиёт ва туризм
NashriyotБухоро давлат университети
ISSN2004-2024
Nashr sanasi2026-07-27
Jild3
Son23
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

ESG-трансформация, туристские дестинации, многоуровневая методология, приоритет управления, устойчивый туризм, метод Дельфи, ESG transformation, tourism destinations, multi-level methodology, governance-first sequencing, ESG transformatsiyasi, turizm destinatsiyalari, ko‘p darajali metodologiya, boshqaruvni birinchi qo‘yish, bazaviy–maqsad tafovuti

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMaxmudova, Nodira (2026). ESG TRANSFORMATION OF TOURISM DESTINATIONS: METHODOLOGICAL INSIGHTS FROM CENTRAL ASIA. Иқтисодиёт ва туризм, 3(23). https://interjournal.uz/index.php/journals/article/view/456
GOST (OAK)Maxmudova, Nodira ESG TRANSFORMATION OF TOURISM DESTINATIONS: METHODOLOGICAL INSIGHTS FROM CENTRAL ASIA // Иқтисодиёт ва туризм. – 2026. – T. 3, № 23.
MLAMaxmudova, Nodira. “ESG TRANSFORMATION OF TOURISM DESTINATIONS: METHODOLOGICAL INSIGHTS FROM CENTRAL ASIA.” Иқтисодиёт ва туризм, 3(23), 2026. https://interjournal.uz/index.php/journals/article/view/456
ChicagoMaxmudova, Nodira. “ESG TRANSFORMATION OF TOURISM DESTINATIONS: METHODOLOGICAL INSIGHTS FROM CENTRAL ASIA.” Иқтисодиёт ва туризм, 3(23) (2026). https://interjournal.uz/index.php/journals/article/view/456
HarvardMaxmudova, Nodira (2026) ‘ESG TRANSFORMATION OF TOURISM DESTINATIONS: METHODOLOGICAL INSIGHTS FROM CENTRAL ASIA’, Иқтисодиёт ва туризм, 3(23). https://interjournal.uz/index.php/journals/article/view/456
BibTeX
@article{maxmudovanodira2026,
  title = {ESG TRANSFORMATION OF TOURISM DESTINATIONS: METHODOLOGICAL INSIGHTS FROM CENTRAL ASIA},
  author = {Maxmudova, Nodira},
  journal = {Иқтисодиёт ва туризм},
  year = {2026},
  volume = {3},
  number = {23},
  url = {https://interjournal.uz/index.php/journals/article/view/456}
}

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