Evaluating tourism villages in the Bukhara region: an integrated assessment approach

Xudaynazarova, Dilorom

Иқтисодиёт ва туризм · 2026-yil

Annotatsiya

Tourism villages have become an important instrument for promoting sustainable rural development, preserving cultural heritage, and diversifying local economies. Despite increasing attention to rural tourism, the absence of comprehensive assessment frameworks limits evidencebased planning in many emerging destinations. This study evaluates the development potential of six tourism villages in the Bukhara Region of Uzbekistan -Shirin, Qasri Orifon, Ushot, Uba, Khoja Orif, and Afshona -using the Tourism Village Integrated Assessment Index (TVIAI), a composite indicator combining a base component (resource potential, hospitality and tourism services, transport accessibility) and a diagnostic component (digital readiness, institutional governance, community and local economic linkage) through the weighted formula TVIAI =0.3B + 0.7D. The methodology was validated by an 18-member Delphi expert panel (two rounds; Kendall's W =0.74, p < 0.01) and applied using official statistics, field observations, and digital tourism indicators. TVIAI scores ranged from 2.53 (Afshona) to 4.31 (Qasri Orifon), with a regional mean of 3.32, and villages were classified into three strategic development groups. A complementary Digital Readiness Index (DRI =0.20P + 0.40S + 0.25K + 0.15A) was computed for each village, ranging from 1.73 (Ushot) to 4.71 (Qasri Orifon), confirming that digital visibility is an increasingly decisive -and at times decoupled -determinant of destination competitiveness. The findings provide a replicable, evidence-based decision-support tool for prioritizing investment and destination management in emerging rural tourism economies.

Maqola ma’lumotlari
MualliflarXudaynazarova, Dilorom
JurnalИқтисодиёт ва туризм
NashriyotБухоро давлат университети
ISSN2004-2024
Nashr sanasi2026-07-27
Jild3
Son23
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Tourism village, TVIAI, Digital Readiness Index, destination competitiveness, Bukhara Region, Best Tourism Villages, rural tourism, Delphi method, destination management

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAXudaynazarova, Dilorom (2026). EVALUATING TOURISM VILLAGES IN THE BUKHARA REGION: AN INTEGRATED ASSESSMENT APPROACH. Иқтисодиёт ва туризм, 3(23). https://interjournal.uz/index.php/journals/article/view/457
GOST (OAK)Xudaynazarova, Dilorom EVALUATING TOURISM VILLAGES IN THE BUKHARA REGION: AN INTEGRATED ASSESSMENT APPROACH // Иқтисодиёт ва туризм. – 2026. – T. 3, № 23.
MLAXudaynazarova, Dilorom. “EVALUATING TOURISM VILLAGES IN THE BUKHARA REGION: AN INTEGRATED ASSESSMENT APPROACH.” Иқтисодиёт ва туризм, 3(23), 2026. https://interjournal.uz/index.php/journals/article/view/457
ChicagoXudaynazarova, Dilorom. “EVALUATING TOURISM VILLAGES IN THE BUKHARA REGION: AN INTEGRATED ASSESSMENT APPROACH.” Иқтисодиёт ва туризм, 3(23) (2026). https://interjournal.uz/index.php/journals/article/view/457
HarvardXudaynazarova, Dilorom (2026) ‘EVALUATING TOURISM VILLAGES IN THE BUKHARA REGION: AN INTEGRATED ASSESSMENT APPROACH’, Иқтисодиёт ва туризм, 3(23). https://interjournal.uz/index.php/journals/article/view/457
BibTeX
@article{xudaynazarovadilorom2026,
  title = {EVALUATING TOURISM VILLAGES IN THE BUKHARA REGION: AN INTEGRATED ASSESSMENT APPROACH},
  author = {Xudaynazarova, Dilorom},
  journal = {Иқтисодиёт ва туризм},
  year = {2026},
  volume = {3},
  number = {23},
  url = {https://interjournal.uz/index.php/journals/article/view/457}
}

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