This article examines how improving marketing mechanisms can support the sustainable development of industrial enterprises, using the Bukhara region as a case study. The study relies on official statistics for 2010–2024 and preliminary indicators for January–September 2025. The results show a sharp increase in industrial output in nominal terms, while real growth has stabilized at around 6 percent since 2022. Structural analysis confirms the dominance of manufacturing, which strengthens the rationale for marketing instruments aimed at creating value added and expanding export potential. Key challenges include sensitivity to price factors, insufficient market diversification, and the growing role of standards and trust capital. The paper proposes a six block model for upgrading marketing mechanisms: segmentation and portfolio management, digital marketing and CRM, export marketing, green marketing and eco innovation, branding and regional industrial image, and KPI based monitoring.
| Mualliflar | Bazarova, Mamlakat |
|---|---|
| Jurnal | Иқтисодиёт ва туризм |
| Nashr sanasi | 2026-01-05 |
| Jild | 6 |
| Son | 26 |
| Til | O‘zbek |
стойчивое развитие, промышленные предприятия, Бухарская область, sustainable development, industrial enterprises, Bukhara region, barqaror rivojlanish, sanoat korxonalari, Buxoro viloyati
The article reveals the specific features of organizing accounting for production processes at pharmaceutical enterprises, the main directions of improving cost accounting. The scientific and theoretical issues of…
The article discusses the concepts and principles of corporate governance, corporate governance methods and their existing systems, the origin and development of corporate governance, as well as corporate governance…
This article examines the issue of enhancing the export potential of fruit and vegetable products, which represent a promising direction of Uzbekistan’s agricultural exports, through the prism of marketing mechanisms…
Maqolada hududiy iqtisodiy hamkorlik mintaqasida ichki turizmni rivojlantirishning konseptual asoslarini ikkita alohida strategiya - hajmga asoslangan strategiya va yuqori qiymatli strategiya orqali turizm industriyasi…
This article provides a comprehensive scientific analysis of the essence, structural composition, and opportunities for efficient utilization of natural-economic potential in rural districts. The research…
This article examines the theoretical foundations of employment in agricultureand their impact on the economic development of the Republic of Uzbekistan. The agriculturalsector is analyzed as a key branch of the…
This article examines the role of digital payment systems in poverty reduction and financial inclusion, using the Kenyan M-Pesa model as a case study. The research aims to analyze the M-Pesa experience and assess its…
This article examines the effective use of the region's agricultural potential forsustainable socioeconomic development. It argues that the agricultural sector plays a vital role inthe sustainable development of…
his article presents a comprehensive scientific analysis of methods for developing international trade through tourism, examining the multifaceted relationship between tourism activities and trade flows in the global…
This article describes the importance of free economic zones in the moderneconomy, proving that they are an important tool in creating and improving a stable economy,which is becoming a unique economy for the XXI…