Buxoro Viloyati misolida meva sabzavot mahsulotlarining eksport salohiyatini oshirishda marketing mexanizmlarini takomillashtirish

Jumayeva, Zamira

Иқтисодиёт ва туризм · 2026-yil

Annotatsiya

This article examines the issue of enhancing the export potential of fruit and vegetable products, which represent a promising direction of Uzbekistan’s agricultural exports, through the prism of marketing mechanisms. The purpose of the study is to identify market and infrastructure factors determining export potential using the case of the Bukhara region, to diagnose existing constraints based on export marketing instruments, and to develop practical recommendations. The methodology employs dynamic and structural analysis based on official statistics, assessment of market concentration, a value chain approach, and expert analysis of the marketing mix and digital marketing instruments. The results show that Uzbekistan’s fruit and vegetable exports amounted to approximately 2 million tons and USD 1.5 billion in 2024, while in January–November 2025 they reached 2,022.2 thousand tons and USD 1,942.8 million. Under conditions of such rapid growth, the full realization of export potential is shown to be directly dependent on logistics, standardization, cold chain development, the share of processed products, branding, and market diversification. The discussion proposes the development of agro-logistics centers, phytosanitary infrastructure, market information systems, and a marketing management module for export-oriented clusters.

Maqola ma’lumotlari
MualliflarJumayeva, Zamira
JurnalИқтисодиёт ва туризм
NashriyotБухоро давлат университети
ISSN2004-2024
Nashr sanasi2026-01-05
Jild6
Son26
TilO‘zbek
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

экспортный маркетинг, плодоовощная продукция, экспортный потенциал, export marketing, fruit and vegetable products, export potential, eksport marketingi, meva sabzavot mahsulotlari, eksport salohiyati

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAJumayeva, Zamira (2026). BUXORO VILOYATI MISOLIDA MEVA SABZAVOT MAHSULOTLARINING EKSPORT SALOHIYATINI OSHIRISHDA MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH. Иқтисодиёт ва туризм, 6(26). https://interjournal.uz/index.php/journals/article/view/395
GOST (OAK)Jumayeva, Zamira BUXORO VILOYATI MISOLIDA MEVA SABZAVOT MAHSULOTLARINING EKSPORT SALOHIYATINI OSHIRISHDA MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH // Иқтисодиёт ва туризм. – 2026. – T. 6, № 26.
MLAJumayeva, Zamira. “BUXORO VILOYATI MISOLIDA MEVA SABZAVOT MAHSULOTLARINING EKSPORT SALOHIYATINI OSHIRISHDA MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH.” Иқтисодиёт ва туризм, 6(26), 2026. https://interjournal.uz/index.php/journals/article/view/395
ChicagoJumayeva, Zamira. “BUXORO VILOYATI MISOLIDA MEVA SABZAVOT MAHSULOTLARINING EKSPORT SALOHIYATINI OSHIRISHDA MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH.” Иқтисодиёт ва туризм, 6(26) (2026). https://interjournal.uz/index.php/journals/article/view/395
HarvardJumayeva, Zamira (2026) ‘BUXORO VILOYATI MISOLIDA MEVA SABZAVOT MAHSULOTLARINING EKSPORT SALOHIYATINI OSHIRISHDA MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH’, Иқтисодиёт ва туризм, 6(26). https://interjournal.uz/index.php/journals/article/view/395
BibTeX
@article{jumayevazamira2026,
  title = {BUXORO VILOYATI MISOLIDA MEVA SABZAVOT MAHSULOTLARINING EKSPORT SALOHIYATINI OSHIRISHDA MARKETING MEXANIZMLARINI TAKOMILLASHTIRISH},
  author = {Jumayeva, Zamira},
  journal = {Иқтисодиёт ва туризм},
  year = {2026},
  volume = {6},
  number = {26},
  url = {https://interjournal.uz/index.php/journals/article/view/395}
}

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