DEVELOPMENT OF ORGANIZATION AND MARKETING OF SAMARKAND MARATHON AND ITS ECONOMICAL ADVANTAGE FOR THE STATE

Kurbanova, Asiyat

Иқтисодиёт ва туризм · 2025-yil

Annotatsiya

Nowadays sport tourism is rapidly developing all over the world, generating significanteconomic benefits for countries. However Uzbekistan just begins its path in leveraging sphere ofsport tourism by arranging Samarkand Marathon. This article summarises opinions of previousresearches of connected spheres as well as provides own research among Samarkand residents .The research conducted, mostly overviews Samarkand Marathon, its organization, facilities andpromotion, with an objective to make it more profitable for the state. The findings pointed out thatorganizators of the marathon hosted in Samarkand should focus more both on the development ofdestination infructructure and marketing of the event online. By providing recommendations, thisarticle aims to suggest methods for enhancement Samarkand Marathon in order to attract moretourists.

Maqola ma’lumotlari
MualliflarKurbanova, Asiyat
JurnalИқтисодиёт ва туризм
Nashr sanasi2025-05-05
Jild2
Son22
TilIngliz

Kalit so‘zlar

marathon development, sport tourism, marathon

Ilmiy soha

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