Linguistic representation of blame and responsibility in public corporate apologies

Borisova, Yelena Viktorovna

Lingvospektr · 2026-yil

Annotatsiya

This article examines the linguistic representation of blame, responsibility, and remedial action in public apologies issued by technology companies. Eight authentic statements describe five crises in 2022–2024. Particular attention is paid to two Yandex statements addressing the same incident but different linguistic audiences. The analysis combines discourse pragmatics, examination of grammatical agency, and context-sensitive identification of metaphorical uses. The findings show that acknowledging a failure does not necessarily entail accepting direct causal responsibility for it. Expressions of regret, attribution of the incident, and commitments to corrective action constitute analytically distinct moves. Metaphorical expressions can frame crisis severity, remedial progress, and the value of trust, but do not in themselves demonstrate an apology’s sincerity. The two Yandex statements differ in the presentation of corporate agency and emotional positioning despite referring to a shared event. These observations are preliminary and do not warrant broad claims about national communicative conventions.

Maqola ma’lumotlari
MualliflarBorisova, Yelena Viktorovna
JurnalLingvospektr
NashriyotЎзбекистон давлат жаҳон тиллари университети, “Modern Scientific Research” MChJ
ISSN3060-4958
Nashr sanasi2026-11-01
Jild10
Son1
Betlar289-300
TilIngliz
Ilmiy sohaFilologiya
DOI10.5281/zenodo.23862740
Indeksga qo‘shilgan2026-11-02

DOI: 10.5281/zenodo.23862740 · Maqolaning asl sahifasi

Kalit so‘zlar

Public apology, corporate discourse, speech act, responsibility, conceptual metaphor, online communication

Ilmiy soha

Filologiya

Iqtibos keltirish

APABorisova, Yelena Viktorovna (2026). Linguistic representation of blame and responsibility in public corporate apologies. Lingvospektr, 10(1), 289-300. https://doi.org/10.5281/zenodo.23862740
GOST (OAK)Borisova, Yelena Viktorovna Linguistic representation of blame and responsibility in public corporate apologies // Lingvospektr. – 2026. – T. 10, № 1. – P. 289-300. – DOI: 10.5281/zenodo.23862740.
MLABorisova, Yelena Viktorovna. “Linguistic representation of blame and responsibility in public corporate apologies.” Lingvospektr, 10(1), 289-300, 2026. https://doi.org/10.5281/zenodo.23862740
ChicagoBorisova, Yelena Viktorovna. “Linguistic representation of blame and responsibility in public corporate apologies.” Lingvospektr, 10(1), 289-300 (2026). https://doi.org/10.5281/zenodo.23862740
HarvardBorisova, Yelena Viktorovna (2026) ‘Linguistic representation of blame and responsibility in public corporate apologies’, Lingvospektr, 10(1), 289-300. https://doi.org/10.5281/zenodo.23862740
BibTeX
@article{borisovayelenaviktorovna2026,
  title = {Linguistic representation of blame and responsibility in public corporate apologies},
  author = {Borisova, Yelena Viktorovna},
  journal = {Lingvospektr},
  year = {2026},
  volume = {10},
  number = {1},
  pages = {289-300},
  doi = {10.5281/zenodo.23862740},
  url = {https://doi.org/10.5281/zenodo.23862740}
}

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