Political communication in the era of digitalization: from traditional mass media to social networks

ISANOVA, Gulbaxor

Ўзбекистон Миллий университети хабарлари · 2026-yil

Annotatsiya

This article analyzes the transformation of political communication in the era of digitalization and the process of transition fromtraditional mass media to social networks. The author examines the theoretical foundations of political communication, the stagesof its historical development, and its new features in the modern digital environment. The article shows how the one-way modelthat existed in traditional media is transforming into a two-way, interactive, and prompt model in social networks. Along with thepositive opportunities of digital political communication – expanded citizen participation, prompt feedback, and strengthenedpublic oversight – its risks are also discussed: disinformation, manipulation, filter bubbles, and polarization of society. The stagesof digital transformation of political communication in the context of Uzbekistan are highlighted. The author provides practicalproposals for improving digital political communication.

Maqola ma’lumotlari
MualliflarISANOVA, Gulbaxor
JurnalЎзбекистон Миллий университети хабарлари
NashriyotЎзбекистон Миллий университети
ISSN2181-7324, 3093-8996
Nashr sanasi2026-10-28
Jild1
Son1.14
Betlar117-119
TilIngliz
Ilmiy sohaSiyosiy fanlar
Indeksga qo‘shilgan2026-10-29

Maqolaning asl sahifasi

Kalit so‘zlar

Political communication, digitalization, mass media, social networks, interactivity, disinformation, digital literacy, Uzbekistan., Политическая коммуникация, цифровизация, средства массовой информации, социальные сети, интерактивность, дезинформация, цифровая грамотность, Узбекистан., Siyosiy kommunikatsiya, raqamlashtirish, ommaviy axborot vositalari, ijtimoiy tarmoqlar, interaktivlik, dezinformatsiya, raqamli savodxonlik, O‘zbekiston.

Ilmiy soha

Siyosiy fanlar

Iqtibos keltirish

APAISANOVA, Gulbaxor (2026). POLITICAL COMMUNICATION IN THE ERA OF DIGITALIZATION: FROM TRADITIONAL MASS MEDIA TO SOCIAL NETWORKS. Ўзбекистон Миллий университети хабарлари, 1(1.14), 117-119. https://journals.nuu.uz/index.php/actanuuz/article/view/15671
GOST (OAK)ISANOVA, Gulbaxor POLITICAL COMMUNICATION IN THE ERA OF DIGITALIZATION: FROM TRADITIONAL MASS MEDIA TO SOCIAL NETWORKS // Ўзбекистон Миллий университети хабарлари. – 2026. – T. 1, № 1.14. – P. 117-119.
MLAISANOVA, Gulbaxor. “POLITICAL COMMUNICATION IN THE ERA OF DIGITALIZATION: FROM TRADITIONAL MASS MEDIA TO SOCIAL NETWORKS.” Ўзбекистон Миллий университети хабарлари, 1(1.14), 117-119, 2026. https://journals.nuu.uz/index.php/actanuuz/article/view/15671
ChicagoISANOVA, Gulbaxor. “POLITICAL COMMUNICATION IN THE ERA OF DIGITALIZATION: FROM TRADITIONAL MASS MEDIA TO SOCIAL NETWORKS.” Ўзбекистон Миллий университети хабарлари, 1(1.14), 117-119 (2026). https://journals.nuu.uz/index.php/actanuuz/article/view/15671
HarvardISANOVA, Gulbaxor (2026) ‘POLITICAL COMMUNICATION IN THE ERA OF DIGITALIZATION: FROM TRADITIONAL MASS MEDIA TO SOCIAL NETWORKS’, Ўзбекистон Миллий университети хабарлари, 1(1.14), 117-119. https://journals.nuu.uz/index.php/actanuuz/article/view/15671
BibTeX
@article{isanovagulbaxor2026,
  title = {POLITICAL COMMUNICATION IN THE ERA OF DIGITALIZATION: FROM TRADITIONAL MASS MEDIA TO SOCIAL NETWORKS},
  author = {ISANOVA, Gulbaxor},
  journal = {Ўзбекистон Миллий университети хабарлари},
  year = {2026},
  volume = {1},
  number = {1.14},
  pages = {117-119},
  url = {https://journals.nuu.uz/index.php/actanuuz/article/view/15671}
}

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