This article analyzes theoretical approaches to assessing service quality in art tourism and the role of aesthetic-emotional experience. Based on a comprehensive literature review, a comparative study is conducted of the SERVQUAL, ARTQUAL, experience quality, and emotional intelligence approaches. It is revealed that existing models do not fully capture the aesthetic-emotional layer of art tourism. This is based on the premise that aesthetic experience is the primary source of value in art tourism services, while emotional intelligence is the internal mechanism that shapes the interpersonal aspect of service quality. Based on this, an integrated model (EI-SERVQUAL) is proposed, combining functional, interactive, aesthetic, and emotional components. This model serves as a conceptual foundation for further empirical research.
| Mualliflar | Isakdjanova , Munojat, Исакджанова , Муножат, Isakdjanova , Munojat |
|---|---|
| Jurnal | Иқтисодий тараққиёт ва таҳлил |
| Nashriyot | Ўзбекистон иқтисодиётини ривожлантиришнинг илмий-тадқиқот маркази |
| ISSN | 2992-877X |
| Nashr sanasi | 2026-09-29 |
| Jild | 4 |
| Son | 9 |
| Betlar | 64-71 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.60078/2992-877x-2026-vol4-iss9-pp64-71 |
| Indeksga qo‘shilgan | 2026-10-06 |
DOI: 10.60078/2992-877x-2026-vol4-iss9-pp64-71 · Maqolaning asl sahifasi
art tourism, service quality, SERVQUAL, ARTQUAL, aesthetic experience, emotional experience, арт-туризм, качество обслуживания, SERVQUAL, ARTQUAL, эстетический опыт, art-turizm, xizmat sifati, SERVQUAL, ARTQUAL, estetik tajriba, emotsional tajriba
| APA | Isakdjanova , Munojat, Исакджанова , Муножат, & Isakdjanova , Munojat (2026). THE ROLE OF AESTHETIC-EMOTIONAL EXPERIENCE IN ASSESSING THE QUALITY OF SERVICES IN THE SPHERE OF ART TOURISM. Иқтисодий тараққиёт ва таҳлил, 4(9), 64-71. https://doi.org/10.60078/2992-877x-2026-vol4-iss9-pp64-71 |
|---|---|
| GOST (OAK) | Isakdjanova , Munojat, Исакджанова , Муножат, Isakdjanova , Munojat THE ROLE OF AESTHETIC-EMOTIONAL EXPERIENCE IN ASSESSING THE QUALITY OF SERVICES IN THE SPHERE OF ART TOURISM // Иқтисодий тараққиёт ва таҳлил. – 2026. – T. 4, № 9. – P. 64-71. – DOI: 10.60078/2992-877x-2026-vol4-iss9-pp64-71. |
| MLA | Isakdjanova , Munojat, Исакджанова , Муножат, and Isakdjanova , Munojat. “THE ROLE OF AESTHETIC-EMOTIONAL EXPERIENCE IN ASSESSING THE QUALITY OF SERVICES IN THE SPHERE OF ART TOURISM.” Иқтисодий тараққиёт ва таҳлил, 4(9), 64-71, 2026. https://doi.org/10.60078/2992-877x-2026-vol4-iss9-pp64-71 |
| Chicago | Isakdjanova , Munojat, Исакджанова , Муножат, and Isakdjanova , Munojat. “THE ROLE OF AESTHETIC-EMOTIONAL EXPERIENCE IN ASSESSING THE QUALITY OF SERVICES IN THE SPHERE OF ART TOURISM.” Иқтисодий тараққиёт ва таҳлил, 4(9), 64-71 (2026). https://doi.org/10.60078/2992-877x-2026-vol4-iss9-pp64-71 |
| Harvard | Isakdjanova , Munojat, Исакджанова , Муножат, and Isakdjanova , Munojat (2026) ‘THE ROLE OF AESTHETIC-EMOTIONAL EXPERIENCE IN ASSESSING THE QUALITY OF SERVICES IN THE SPHERE OF ART TOURISM’, Иқтисодий тараққиёт ва таҳлил, 4(9), 64-71. https://doi.org/10.60078/2992-877x-2026-vol4-iss9-pp64-71 |
| BibTeX | @article{isakdjanovamunojat2026,
title = {THE ROLE OF AESTHETIC-EMOTIONAL EXPERIENCE IN ASSESSING THE QUALITY OF SERVICES IN THE SPHERE OF ART TOURISM},
author = {Isakdjanova , Munojat and Исакджанова , Муножат and Isakdjanova , Munojat},
journal = {Иқтисодий тараққиёт ва таҳлил},
year = {2026},
volume = {4},
number = {9},
pages = {64-71},
doi = {10.60078/2992-877x-2026-vol4-iss9-pp64-71},
url = {https://doi.org/10.60078/2992-877x-2026-vol4-iss9-pp64-71}
} |
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