The role and a place of a brand in a modern society were formed during the long period of development of a human civilization. The separate protoelements of the future trademarks have appeared still in primitive communal formation which period of existence was marked by origin of sign symbolic. Holiday clothes, embroidery, ornaments, amulets, tattoos and rock paintings were the first forms of ostentatious symbolism bearing various semantic meanings Special symbols and signs determined the social status of tribe members and were used to designate the belonging of the community members' things and objects. This article focused on a comprehensive study, observation, analysis of the linguistic characteristics of brands from a scientific and theoretical point of view, as well as relevant scientific and theoretical conclusions, and provides information on the linguistic characteristics of brands based on theoretical sources of scientists.
| Mualliflar | Madieva , Madina, Мадиева , Мадина, Мадиева , Мадина |
|---|---|
| Jurnal | Жамият ва инновациялар / Общество и инновации / Society and innovations |
| Nashr sanasi | 2022-08-15 |
| Jild | 3 |
| Son | 7/S |
| Betlar | 114-121 |
| Til | O‘zbek |
| DOI | 10.47689/2181-1415-vol3-iss7/s-pp114-121 |
DOI: 10.47689/2181-1415-vol3-iss7/s-pp114-121 · Maqolaning asl sahifasi
номинатив, синтез, языковой канал, этнопсихологический, маркетинг, институциональная среда, дифференциальные признаки, новые слова, визуальная идентификация, товарный знак, эмоциональный элемент, дизайн и сочетание, лингвокультурологические признаки, trend, nominative, synthesis, linguistic channel, ethnopsychological, marketing, institutional environment, differential features, new words, advertising policy, visual identification, trademark, emotional element, design and combination, тенденция, номинатив, синтез, лингвистик канал, этнопсихологик, маркетинг, институционал муҳит, дифференциал хусусиятлар, янги сўзлар, реклама сиёсати, визуал идентификация, савдо белгиси, ҳиссий элемент, дизайн ва комбинация, лингвокультурологик хусусиятлар
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