TRANSLATION STRATEGIES AND LINGUISTIC ADAPTATION OF ENGLISH BRAND NAMES IN RUSSIAN AND UZBEK CONTEXTS

Madieva, Madina

TISU ilmiy tadqiqotlari xabarnomasi · 2025-yil

Annotatsiya

This article examines the translation challenges of brand nominations, the diversity of their semantic meaning aspects, and the fact that independently named concepts often consist of linguistic units possessing lexical-semantic characteristics. It has been determined that lexical-semantic phenomena play a crucial role in the process of brand naming.

Maqola ma’lumotlari
MualliflarMadieva, Madina
JurnalTISU ilmiy tadqiqotlari xabarnomasi
Nashr sanasi2025-12-13
Jild1
Son1
TilRus

Kalit so‘zlar

Nomination, brand, translation problems, lexical-semantic feature, concept, lexical unit, positive meaning, assimilation.

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