Translation strategies and linguistic adaptation of english brand names in Russian and uzbek contexts

Madina Madieva

World of Philology · 2026-yil

Annotatsiya

This article examines the translation challenges of brand nominations, the diversity of their semantic meaning aspects, and the fact that independently named concepts often consist of linguistic units possessing lexical-semantic characteristics. It has been determined that lexical-semantic phenomena play a crucial role in the process of brand naming.

Maqola ma’lumotlari
MualliflarMadina Madieva
JurnalWorld of Philology
NashriyotЎзбекистон давлат санъат ва маданият институтининг Фарғона минтақавий филиали
Nashr sanasi2026-09-11
Jild4
Son4
Betlar30-36
TilIngliz
Ilmiy sohaFilologiya
Indeksga qo‘shilgan2026-09-12

Maqolaning asl sahifasi

Kalit so‘zlar

nomination, brand, translation problems, lexical-semantic feature

Ilmiy soha

Filologiya

Iqtibos keltirish

APAMadina Madieva (2026). TRANSLATION STRATEGIES AND LINGUISTIC ADAPTATION OF ENGLISH BRAND NAMES IN RUSSIAN AND UZBEK CONTEXTS. World of Philology, 4(4), 30-36. https://journals-kokandsu.uz/index.php/philo/article/view/5481
GOST (OAK)Madina Madieva TRANSLATION STRATEGIES AND LINGUISTIC ADAPTATION OF ENGLISH BRAND NAMES IN RUSSIAN AND UZBEK CONTEXTS // World of Philology. – 2026. – T. 4, № 4. – P. 30-36.
MLAMadina Madieva. “TRANSLATION STRATEGIES AND LINGUISTIC ADAPTATION OF ENGLISH BRAND NAMES IN RUSSIAN AND UZBEK CONTEXTS.” World of Philology, 4(4), 30-36, 2026. https://journals-kokandsu.uz/index.php/philo/article/view/5481
ChicagoMadina Madieva. “TRANSLATION STRATEGIES AND LINGUISTIC ADAPTATION OF ENGLISH BRAND NAMES IN RUSSIAN AND UZBEK CONTEXTS.” World of Philology, 4(4), 30-36 (2026). https://journals-kokandsu.uz/index.php/philo/article/view/5481
HarvardMadina Madieva (2026) ‘TRANSLATION STRATEGIES AND LINGUISTIC ADAPTATION OF ENGLISH BRAND NAMES IN RUSSIAN AND UZBEK CONTEXTS’, World of Philology, 4(4), 30-36. https://journals-kokandsu.uz/index.php/philo/article/view/5481
BibTeX
@article{madinamadieva2026,
  title = {TRANSLATION STRATEGIES AND LINGUISTIC ADAPTATION OF ENGLISH BRAND NAMES IN RUSSIAN AND UZBEK CONTEXTS},
  author = {Madina Madieva},
  journal = {World of Philology},
  year = {2026},
  volume = {4},
  number = {4},
  pages = {30-36},
  url = {https://journals-kokandsu.uz/index.php/philo/article/view/5481}
}

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