Despite cross-cultural discourse specificity, conceptual mapping has been preferred over other contemporarytechniques such as semantic field analysis, critical discourse analysis, and narrative frame mapping due to its contextualsensitivity and significant multilayered interpretive benefits. The present study aims to address this methodologicalgap by examining the linguistic construction of media speech acts, focusing on three sociolinguistic dimensions. Weperformed a regression-based conceptual mapping to analyse media discourse variation and investigate how theperceptual framing of public communication, according to an established AHP framework – lexical patterns, pragmaticroles, ideological positioning and media-specific cues, audience orientation and communicative intent, stylistic variation,intertextual features, and grammatical constructions – might be shifting in the context of a multilingual media landscape.We conceptualize the media discourse shift as the collective communicative adaptation of the audience–public interfacetowards the accessibility, credibility, ideological salience, and emotional appeal of broadcast messages built on a senseof cultural identity, informational trust, engagement norms, and linguistic familiarity. Our analysis of Uzbek and Englishcorpora shows that discourse framing is dynamically evolving in all functional segments of media outputs, enabling theemergence of hybrid forms of expression and persuasion, such as populist cues and interactive rhetoric, which may bechanging audience expectations of public speech and affecting interpretation and credibility. Our findings suggest thatdiscourse strategies and audience perceptions are interconnected and influence one another, but the impact of languagehybridization on message framing and reception remains unclear. The paper identifies some key discursive mechanismsthat media practitioners and policymakers may use to strengthen the communicative efficacy of public media speech,taking into account the specific sociopolitical dynamics of Uzbek and English media in the post-digital era.
| Mualliflar | Rizaeva Kamola Shuxratovna |
|---|---|
| Jurnal | Innovation science and technologiy |
| Nashr sanasi | 2025-07-26 |
| Jild | 1 |
| Son | 7 |
| Betlar | 17-23 |
| Til | Ingliz |
| DOI | 10.5281/zenodo.17447316 |
DOI: 10.5281/zenodo.17447316 · Maqolaning asl sahifasi
multilingual media discourse, conceptual mapping, regression-based analysis, AHP framework, stylistic hybridization, audience engagement, lexical-pragmatic framing
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