Credibility and conscience: the new triggers of gen z`s purchase behavior

Ahmad Farid Jamali

Innovation science and technologiy · 2025-yil

Annotatsiya

This paper explores the influence of organizational credibility and corporate conscience on the purchasingbehavior of Generation Z, a cohort characterized by its digital fluency and strong ethical awareness. As businessesface increasing pressure to align with Gen Z’s values—particularly environmental sustainability, transparency, and socialresponsibility—the concepts of brand trust and ethical identity have emerged as critical determinants of consumer choice.Organizational credibility, rooted in trustworthiness and expertise, shapes consumer perceptions and enhances brandimage by fostering reliability and reducing perceived risk. Simultaneously, corporate conscience, expressed throughauthentic corporate social responsibility (CSR) initiatives and sustainability practices, resonates with Gen Z’s moralexpectations and strengthens emotional brand connections. By analyzing recent academic literature and contemporarycorporate strategies, this paper argues that credibility and conscience are no longer optional traits but strategic imperativesthat significantly trigger Gen Z's brand loyalty and purchase decisions in a competitive and socially conscious marketplace.

Maqola ma’lumotlari
MualliflarAhmad Farid Jamali
JurnalInnovation science and technologiy
NashriyotТошкент давлат иқтисодиёт университети
Nashr sanasi2025-06-25
Jild1
Son6
Betlar170-174
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.17447064
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.17447064 · Maqolaning asl sahifasi

Kalit so‘zlar

Generation Z, brand credibility, corporate conscience, purchase behavior, CSR, brand loyalty, ethical consumption, organizational trust, brand image, sustainability, consumer perception, corporate responsibility, transparency, youth marketing, green branding, trustworthiness, emotional connection, ethical branding.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAhmad Farid Jamali (2025). CREDIBILITY AND CONSCIENCE: THE NEW TRIGGERS OF GEN Z`S PURCHASE BEHAVIOR. Innovation science and technologiy, 1(6), 170-174. https://doi.org/10.5281/zenodo.17447064
GOST (OAK)Ahmad Farid Jamali CREDIBILITY AND CONSCIENCE: THE NEW TRIGGERS OF GEN Z`S PURCHASE BEHAVIOR // Innovation science and technologiy. – 2025. – T. 1, № 6. – P. 170-174. – DOI: 10.5281/zenodo.17447064.
MLAAhmad Farid Jamali. “CREDIBILITY AND CONSCIENCE: THE NEW TRIGGERS OF GEN Z`S PURCHASE BEHAVIOR.” Innovation science and technologiy, 1(6), 170-174, 2025. https://doi.org/10.5281/zenodo.17447064
ChicagoAhmad Farid Jamali. “CREDIBILITY AND CONSCIENCE: THE NEW TRIGGERS OF GEN Z`S PURCHASE BEHAVIOR.” Innovation science and technologiy, 1(6), 170-174 (2025). https://doi.org/10.5281/zenodo.17447064
HarvardAhmad Farid Jamali (2025) ‘CREDIBILITY AND CONSCIENCE: THE NEW TRIGGERS OF GEN Z`S PURCHASE BEHAVIOR’, Innovation science and technologiy, 1(6), 170-174. https://doi.org/10.5281/zenodo.17447064
BibTeX
@article{ahmadfaridjamali2025,
  title = {CREDIBILITY AND CONSCIENCE: THE NEW TRIGGERS OF GEN Z`S PURCHASE BEHAVIOR},
  author = {Ahmad Farid Jamali},
  journal = {Innovation science and technologiy},
  year = {2025},
  volume = {1},
  number = {6},
  pages = {170-174},
  doi = {10.5281/zenodo.17447064},
  url = {https://doi.org/10.5281/zenodo.17447064}
}

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