Even with the social commerce boom in Indonesia, still the psychological factors that drive student purchaseintentions are not well understood. A research has been conducted to find out how online motivation and trust impactstudents' purchasing behavior on social media platforms to be more specific students of Universitas Pendidikan Indonesia(UPI). The research also employs thematic analysis of interviews with a chosen sample of 10 participants. A qualitativemethodology was adopted to collect data by employing ten semi-structured face-to-face interviews with participants.Through thematic analysis, four prominent themes such as (1) impulse-driven and peer-influenced motivation, (2)trust formation through social proof and seller transparency, (3) the emotional and visual appeal of content and (4) theinterdependence of motivation and trust in shaping purchase decisions have been found. The results show that trust actsas a catalyst for motivation and frequently is the decisive factor if it is going to be turned into actual behavior. Besides,the role of impulse motivation and social proof has been stressed the most. These conclusions are quite significant formarketers, educators, and platform developers who intend to enable ethical and efficient engagement with digitally savvyyouth in Indonesia.
| Mualliflar | Akhmadov Javokhir Abror ugli, Vanessa Gaffar, Arief Budiman |
|---|---|
| Jurnal | Innovation science and technologiy |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| Nashr sanasi | 2025-06-25 |
| Jild | 1 |
| Son | 6 |
| Betlar | 154-160 |
| Til | Ingliz |
| DOI | 10.5281/zenodo.17446931 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.5281/zenodo.17446931 · Maqolaning asl sahifasi
Social commerce, purchase intention, motivation, trust, UPI students, social media, qualitative research
| APA | Akhmadov Javokhir Abror ugli, Vanessa Gaffar, & Arief Budiman (2025). THE IMPACT OF ONLINE MOTIVATION AND TRUST ON PURCHASE INTENTION IN SOCIAL MEDIA: A QUALITATIVE STUDY AMONG UPI STUDENTS. Innovation science and technologiy, 1(6), 154-160. https://doi.org/10.5281/zenodo.17446931 |
|---|---|
| GOST (OAK) | Akhmadov Javokhir Abror ugli, Vanessa Gaffar, Arief Budiman THE IMPACT OF ONLINE MOTIVATION AND TRUST ON PURCHASE INTENTION IN SOCIAL MEDIA: A QUALITATIVE STUDY AMONG UPI STUDENTS // Innovation science and technologiy. – 2025. – T. 1, № 6. – P. 154-160. – DOI: 10.5281/zenodo.17446931. |
| MLA | Akhmadov Javokhir Abror ugli, Vanessa Gaffar, and Arief Budiman. “THE IMPACT OF ONLINE MOTIVATION AND TRUST ON PURCHASE INTENTION IN SOCIAL MEDIA: A QUALITATIVE STUDY AMONG UPI STUDENTS.” Innovation science and technologiy, 1(6), 154-160, 2025. https://doi.org/10.5281/zenodo.17446931 |
| Chicago | Akhmadov Javokhir Abror ugli, Vanessa Gaffar, and Arief Budiman. “THE IMPACT OF ONLINE MOTIVATION AND TRUST ON PURCHASE INTENTION IN SOCIAL MEDIA: A QUALITATIVE STUDY AMONG UPI STUDENTS.” Innovation science and technologiy, 1(6), 154-160 (2025). https://doi.org/10.5281/zenodo.17446931 |
| Harvard | Akhmadov Javokhir Abror ugli, Vanessa Gaffar, and Arief Budiman (2025) ‘THE IMPACT OF ONLINE MOTIVATION AND TRUST ON PURCHASE INTENTION IN SOCIAL MEDIA: A QUALITATIVE STUDY AMONG UPI STUDENTS’, Innovation science and technologiy, 1(6), 154-160. https://doi.org/10.5281/zenodo.17446931 |
| BibTeX | @article{akhmadovjavokhirabrorugli2025,
title = {THE IMPACT OF ONLINE MOTIVATION AND TRUST ON PURCHASE INTENTION IN SOCIAL MEDIA: A QUALITATIVE STUDY AMONG UPI STUDENTS},
author = {Akhmadov Javokhir Abror ugli and Vanessa Gaffar and Arief Budiman},
journal = {Innovation science and technologiy},
year = {2025},
volume = {1},
number = {6},
pages = {154-160},
doi = {10.5281/zenodo.17446931},
url = {https://doi.org/10.5281/zenodo.17446931}
} |
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