The transformation of audience engagement strategies in multi-platform newsrooms

Ismatov , Jaloliddin

Science time · 2026-yil

Annotatsiya

The contemporary global information ecosystem is experiencing a structural revolution driven by the integration of multi-platform distribution architectures and changing audience consumption habits. As media convergence accelerates, traditional broadcasting networks and print newsrooms face significant operational challenges in maintaining audience loyalty and public engagement. This study explores the transformation of audience engagement strategies within multi-platform newsrooms, evaluating how interactive content, participatory journalism, and data-driven feedback loops reconfigure the relationship between media producers and consumers. Utilizing a theoretical framework anchored in media convergence and digital sociology, the research investigates the dual nature of these engagement strategies as tools for both public enlightenment and democratic dialogue. The analysis indicates that while multi-platform newsrooms enhance the speed and geographic reach of informational flows, they introduce new systemic challenges regarding audience fragmentation and commercial optimization that require a modernization of professional media management and distribution standards

Maqola ma’lumotlari
MualliflarIsmatov , Jaloliddin
JurnalScience time
NashriyotАжиниёз номидаги Нукус давлат педагогика институти
ISSN2992-8850
Nashr sanasi2026-06-09
Jild4
Son6/2
Betlar81-85
TilIngliz
DOI10.66345/stj.6771
Indeksga qo‘shilgan2026-08-27

DOI: 10.66345/stj.6771 · Maqolaning asl sahifasi

Kalit so‘zlar

modern journalism, audience engagement, media convergence, multi-platform news, digital transformation, algorithmic distribution, participatory journalism, data journalism, audience behavior, social media, journalism ethics

Iqtibos keltirish

APAIsmatov , Jaloliddin (2026). THE TRANSFORMATION OF AUDIENCE ENGAGEMENT STRATEGIES IN MULTI-PLATFORM NEWSROOMS. Science time, 4(6/2), 81-85. https://doi.org/10.66345/stj.6771
GOST (OAK)Ismatov , Jaloliddin THE TRANSFORMATION OF AUDIENCE ENGAGEMENT STRATEGIES IN MULTI-PLATFORM NEWSROOMS // Science time. – 2026. – T. 4, № 6/2. – P. 81-85. – DOI: 10.66345/stj.6771.
MLAIsmatov , Jaloliddin. “THE TRANSFORMATION OF AUDIENCE ENGAGEMENT STRATEGIES IN MULTI-PLATFORM NEWSROOMS.” Science time, 4(6/2), 81-85, 2026. https://doi.org/10.66345/stj.6771
ChicagoIsmatov , Jaloliddin. “THE TRANSFORMATION OF AUDIENCE ENGAGEMENT STRATEGIES IN MULTI-PLATFORM NEWSROOMS.” Science time, 4(6/2), 81-85 (2026). https://doi.org/10.66345/stj.6771
HarvardIsmatov , Jaloliddin (2026) ‘THE TRANSFORMATION OF AUDIENCE ENGAGEMENT STRATEGIES IN MULTI-PLATFORM NEWSROOMS’, Science time, 4(6/2), 81-85. https://doi.org/10.66345/stj.6771
BibTeX
@article{ismatovjaloliddin2026,
  title = {THE TRANSFORMATION OF AUDIENCE ENGAGEMENT STRATEGIES IN MULTI-PLATFORM NEWSROOMS},
  author = {Ismatov , Jaloliddin},
  journal = {Science time},
  year = {2026},
  volume = {4},
  number = {6/2},
  pages = {81-85},
  doi = {10.66345/stj.6771},
  url = {https://doi.org/10.66345/stj.6771}
}

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