Methodological foundations for the development of the banking services market based on modern marketing strategies

Yuldasheva Dilorom Shakhzod kizi

Innovation science and technologiy · 2025-yil

Annotatsiya

The development of the banking services market in the digital era demands a strategic approach that integratesmodern marketing techniques to enhance competitiveness, customer engagement, and fnancial stability. This studyexplores the methodological foundations necessary for advancing the banking sector through contemporary marketingstrategies such as digital transformation, customer relationship management (CRM), personalized fnancial services,and omnichannel communication. The research highlights the role of data analytics, artifcial intelligence, and behavioralsegmentation in optimizing marketing efforts within the banking industry. Additionally, it examines the influence ofconsumer behavior trends, regulatory policies, and fntech innovations on the evolution of banking services.

Maqola ma’lumotlari
MualliflarYuldasheva Dilorom Shakhzod kizi
JurnalInnovation science and technologiy
NashriyotТошкент давлат иқтисодиёт университети
Nashr sanasi2025-03-01
Jild1
Son2
Betlar65-68
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.17417863
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.17417863 · Maqolaning asl sahifasi

Kalit so‘zlar

Banking services market, modern marketing strategies, digital transformation, data analytics, artifcial intelligence, consumer behavior, adaptive marketing models, fnancial sustainability, banking sector development.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAYuldasheva Dilorom Shakhzod kizi (2025). METHODOLOGICAL FOUNDATIONS FOR THE DEVELOPMENT OF THE BANKING SERVICES MARKET BASED ON MODERN MARKETING STRATEGIES. Innovation science and technologiy, 1(2), 65-68. https://doi.org/10.5281/zenodo.17417863
GOST (OAK)Yuldasheva Dilorom Shakhzod kizi METHODOLOGICAL FOUNDATIONS FOR THE DEVELOPMENT OF THE BANKING SERVICES MARKET BASED ON MODERN MARKETING STRATEGIES // Innovation science and technologiy. – 2025. – T. 1, № 2. – P. 65-68. – DOI: 10.5281/zenodo.17417863.
MLAYuldasheva Dilorom Shakhzod kizi. “METHODOLOGICAL FOUNDATIONS FOR THE DEVELOPMENT OF THE BANKING SERVICES MARKET BASED ON MODERN MARKETING STRATEGIES.” Innovation science and technologiy, 1(2), 65-68, 2025. https://doi.org/10.5281/zenodo.17417863
ChicagoYuldasheva Dilorom Shakhzod kizi. “METHODOLOGICAL FOUNDATIONS FOR THE DEVELOPMENT OF THE BANKING SERVICES MARKET BASED ON MODERN MARKETING STRATEGIES.” Innovation science and technologiy, 1(2), 65-68 (2025). https://doi.org/10.5281/zenodo.17417863
HarvardYuldasheva Dilorom Shakhzod kizi (2025) ‘METHODOLOGICAL FOUNDATIONS FOR THE DEVELOPMENT OF THE BANKING SERVICES MARKET BASED ON MODERN MARKETING STRATEGIES’, Innovation science and technologiy, 1(2), 65-68. https://doi.org/10.5281/zenodo.17417863
BibTeX
@article{yuldashevadiloromshakhzodkizi2025,
  title = {METHODOLOGICAL FOUNDATIONS FOR THE DEVELOPMENT OF THE BANKING SERVICES MARKET BASED ON MODERN MARKETING STRATEGIES},
  author = {Yuldasheva Dilorom Shakhzod kizi},
  journal = {Innovation science and technologiy},
  year = {2025},
  volume = {1},
  number = {2},
  pages = {65-68},
  doi = {10.5281/zenodo.17417863},
  url = {https://doi.org/10.5281/zenodo.17417863}
}

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