Ways to improve the efficiency of using innovative marketing strategies in retail enterprises

Safarov Bakhtiyor Dzhurakulovich, Kodirova Zulhumor Namazovna, Rakhmonova Zilola

Innovation science and technologiy · 2025-yil

Annotatsiya

This study aims to analyze the effectiveness of innovative marketing strategies in retail enterprises by employingquantitative methods, qualitative evaluation, and predictive modeling analysis. Emphasis is placed on developing asystematic methodology to identify key indicators for strategic success. An integrated efciency model was calculatedusing a multi-criteria decision-making approach, incorporating industry-specifc knowledge and classifying outcomes intodifferent levels based on impact and application.The research considers target markets, retail sectors (including SMEs and transnational networks), and the stabilityof marketing technologies. Additionally, it involves conducting in-depth research using the analytical hierarchy processto explore, analyze, and develop a comprehensive understanding of the interrelationships between contextual andtechnological factors influencing the adoption of innovative marketing tools.This study makes a signifcant contribution to addressing challenges and opportunities in the retail sector whenimplementing modern marketing strategies in both digital and traditional contexts. It also helps bridge the gap betweenemerging technologies and the general consumer population by tackling issues such as limited technical resources,regional market disparities, and economic barriers. By examining this transformation-oriented feld in depth, the researchstrengthens the foundations for the effective application of innovative marketing methods in retail enterprises, offeringmultifaceted approaches to overcome adoption challenges.

Maqola ma’lumotlari
MualliflarSafarov Bakhtiyor Dzhurakulovich, Kodirova Zulhumor Namazovna, Rakhmonova Zilola
JurnalInnovation science and technologiy
NashriyotТошкент давлат иқтисодиёт университети
Nashr sanasi2025-03-01
Jild1
Son2
Betlar43-47
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.5281/zenodo.17417804
Indeksga qo‘shilgan2026-08-26

DOI: 10.5281/zenodo.17417804 · Maqolaning asl sahifasi

Kalit so‘zlar

Innovative marketing, multi-criteria decision-making, retail strategy, digital transformation, technological adoption, consumer behavior.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASafarov Bakhtiyor Dzhurakulovich, Kodirova Zulhumor Namazovna, & Rakhmonova Zilola (2025). WAYS TO IMPROVE THE EFFICIENCY OF USING INNOVATIVE MARKETING STRATEGIES IN RETAIL ENTERPRISES. Innovation science and technologiy, 1(2), 43-47. https://doi.org/10.5281/zenodo.17417804
GOST (OAK)Safarov Bakhtiyor Dzhurakulovich, Kodirova Zulhumor Namazovna, Rakhmonova Zilola WAYS TO IMPROVE THE EFFICIENCY OF USING INNOVATIVE MARKETING STRATEGIES IN RETAIL ENTERPRISES // Innovation science and technologiy. – 2025. – T. 1, № 2. – P. 43-47. – DOI: 10.5281/zenodo.17417804.
MLASafarov Bakhtiyor Dzhurakulovich, Kodirova Zulhumor Namazovna, and Rakhmonova Zilola. “WAYS TO IMPROVE THE EFFICIENCY OF USING INNOVATIVE MARKETING STRATEGIES IN RETAIL ENTERPRISES.” Innovation science and technologiy, 1(2), 43-47, 2025. https://doi.org/10.5281/zenodo.17417804
ChicagoSafarov Bakhtiyor Dzhurakulovich, Kodirova Zulhumor Namazovna, and Rakhmonova Zilola. “WAYS TO IMPROVE THE EFFICIENCY OF USING INNOVATIVE MARKETING STRATEGIES IN RETAIL ENTERPRISES.” Innovation science and technologiy, 1(2), 43-47 (2025). https://doi.org/10.5281/zenodo.17417804
HarvardSafarov Bakhtiyor Dzhurakulovich, Kodirova Zulhumor Namazovna, and Rakhmonova Zilola (2025) ‘WAYS TO IMPROVE THE EFFICIENCY OF USING INNOVATIVE MARKETING STRATEGIES IN RETAIL ENTERPRISES’, Innovation science and technologiy, 1(2), 43-47. https://doi.org/10.5281/zenodo.17417804
BibTeX
@article{safarovbakhtiyordzhurakulovich2025,
  title = {WAYS TO IMPROVE THE EFFICIENCY OF USING INNOVATIVE MARKETING STRATEGIES IN RETAIL ENTERPRISES},
  author = {Safarov Bakhtiyor Dzhurakulovich and Kodirova Zulhumor Namazovna and Rakhmonova Zilola},
  journal = {Innovation science and technologiy},
  year = {2025},
  volume = {1},
  number = {2},
  pages = {43-47},
  doi = {10.5281/zenodo.17417804},
  url = {https://doi.org/10.5281/zenodo.17417804}
}

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