GENDER CHARACTERISTICS OF ADVERTISING TEXTS IN FRENCH AND UZBEK

Sohiba YUNUSOVA

Ўзбекистон Миллий университети хабарлари · 2024-yil

Annotatsiya

In this article, the concept of advertising and its development stages were analytically described. Emphasis was placed on the close approach of advertising experts and linguists to the concept of advertising. It was argued that advertising research is the reason for the researches being carried out in the field of linguistics today.

Maqola ma’lumotlari
MualliflarSohiba YUNUSOVA
JurnalЎзбекистон Миллий университети хабарлари
Nashr sanasi2024-01-26
Jild1
Son1.1
Betlar321-324
TilO‘zbek
DOI10.69617/nuuz.v1i1.1.501

Kalit so‘zlar

Advertising, addressee, addressee, information medium, monologic text, professional ambition, tendency, communicative manipulation, Реклама, адресат, адресат, носитель информации, монологический текст, профессиональные амбиции, тенденции, коммуникативная манипуляция, Reklama, adresat, adresant, axborot vositasi, monologik matn, kasbiy ambitsiya, tendensiya, kommunikativ manipulyatsiya

Ilmiy soha

Ўзбекистон Миллий университети хабарлари jurnalidan boshqa maqolalar

Ўзбекистон Миллий университети хабарлари — barcha maqolalar