Framing reality: how conceptual metaphors shape public perception in digital news media

Sobirova, Zilola Mahmudovna, Jurayeva, Shakhlo Ergashboyevna

Қўқон ДПИ. Илмий хабарлар · 2026-yil

Annotatsiya

This article examines how conceptual metaphors function as framing devices in digital news media, shaping public perception through selective highlighting of reality. Drawing on Komatsubara's (2024) analysis of COVID-19 metaphors in Japanese newspaper articles, the study demonstrates that journalists actively select metaphorical framings that influence public discourse. The findings reveal significant implications for understanding media influence in emerging digital contexts, including Uzbekistan.

Maqola ma’lumotlari
MualliflarSobirova, Zilola Mahmudovna, Jurayeva, Shakhlo Ergashboyevna
JurnalҚўқон ДПИ. Илмий хабарлар
NashriyotҚўқон давлат педагогика институти
ISSN3030-3958
Nashr sanasi2026-06-05
Jild8
Son04
Betlar459-469
TilIngliz
Ilmiy sohaPsixologiya
DOI10.70728/b.series.v08.i04.061
Indeksga qo‘shilgan2026-08-27

DOI: 10.70728/b.series.v08.i04.061 · Maqolaning asl sahifasi

Kalit so‘zlar

conceptual metaphor, framing theory, media discourse, digital journalism, public perception, COVID-19

Ilmiy soha

Psixologiya

Iqtibos keltirish

APASobirova, Zilola Mahmudovna, & Jurayeva, Shakhlo Ergashboyevna (2026). FRAMING REALITY: HOW CONCEPTUAL METAPHORS SHAPE PUBLIC PERCEPTION IN DIGITAL NEWS MEDIA. Қўқон ДПИ. Илмий хабарлар, 8(04), 459-469. https://doi.org/10.70728/b.series.v08.i04.061
GOST (OAK)Sobirova, Zilola Mahmudovna, Jurayeva, Shakhlo Ergashboyevna FRAMING REALITY: HOW CONCEPTUAL METAPHORS SHAPE PUBLIC PERCEPTION IN DIGITAL NEWS MEDIA // Қўқон ДПИ. Илмий хабарлар. – 2026. – T. 8, № 04. – P. 459-469. – DOI: 10.70728/b.series.v08.i04.061.
MLASobirova, Zilola Mahmudovna, and Jurayeva, Shakhlo Ergashboyevna. “FRAMING REALITY: HOW CONCEPTUAL METAPHORS SHAPE PUBLIC PERCEPTION IN DIGITAL NEWS MEDIA.” Қўқон ДПИ. Илмий хабарлар, 8(04), 459-469, 2026. https://doi.org/10.70728/b.series.v08.i04.061
ChicagoSobirova, Zilola Mahmudovna, and Jurayeva, Shakhlo Ergashboyevna. “FRAMING REALITY: HOW CONCEPTUAL METAPHORS SHAPE PUBLIC PERCEPTION IN DIGITAL NEWS MEDIA.” Қўқон ДПИ. Илмий хабарлар, 8(04), 459-469 (2026). https://doi.org/10.70728/b.series.v08.i04.061
HarvardSobirova, Zilola Mahmudovna, and Jurayeva, Shakhlo Ergashboyevna (2026) ‘FRAMING REALITY: HOW CONCEPTUAL METAPHORS SHAPE PUBLIC PERCEPTION IN DIGITAL NEWS MEDIA’, Қўқон ДПИ. Илмий хабарлар, 8(04), 459-469. https://doi.org/10.70728/b.series.v08.i04.061
BibTeX
@article{sobirovazilolamahmudovna2026,
  title = {FRAMING REALITY: HOW CONCEPTUAL METAPHORS SHAPE PUBLIC PERCEPTION IN DIGITAL NEWS MEDIA},
  author = {Sobirova, Zilola Mahmudovna and Jurayeva, Shakhlo Ergashboyevna},
  journal = {Қўқон ДПИ. Илмий хабарлар},
  year = {2026},
  volume = {8},
  number = {04},
  pages = {459-469},
  doi = {10.70728/b.series.v08.i04.061},
  url = {https://doi.org/10.70728/b.series.v08.i04.061}
}

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