Integrating digital marketing strategies and neuromarketing techniques for enhanced business performance

Yulduzkhon Abdullaeva

«Инновацион иқтисодиёт» журнали · 2026-yil

Annotatsiya

The fast transformation of marketing from broad-based mass campaigns into accurate, data-driven strategies owes its existence to the rapid emergence of many new digital technologies. As neuromarketing has arisen, a frontier appears to invoke unconscious consumer responses, offering valuable insights into the emotional and cognitive processes that drive buying decisions. This paper discusses how digital marketing and neuromarketing strategy can be integrated to present the best possible effect, then emphasizes their synergy which will clearly lead to significantly heightened business outcomes. Within the purview of an exhaustive review of scholarly literature, models, theoretical and real case studies from around the world, it is shown that combining data with neurophysiological insights leads to marketing campaigns which are more steadfast and sound.

Maqola ma’lumotlari
MualliflarYulduzkhon Abdullaeva
Jurnal«Инновацион иқтисодиёт» журнали
NashriyotҚарши дaвлaт техника универcитети
ISSN3030-315x
Nashr sanasi2026-07-03
Jild50
Son5
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

neuromarketing, digital strategies,, emotional contagion,, affective neuroscience, digital marketing, нейромаркетинг, цифровые стратегии,, эмоциональное заражение, аффективная нейронаука, цифровой маркетинг., neyromarketing, raqamli strategiyalar, hissiy yuqumlilik, affektiv nevrologiya, raqamli marketing.

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAYulduzkhon Abdullaeva (2026). Integrating digital marketing strategies and neuromarketing techniques for enhanced business performance. «Инновацион иқтисодиёт» журнали, 50(5). https://ojs.qmii.uz/index.php/ej/article/view/1498
GOST (OAK)Yulduzkhon Abdullaeva Integrating digital marketing strategies and neuromarketing techniques for enhanced business performance // «Инновацион иқтисодиёт» журнали. – 2026. – T. 50, № 5.
MLAYulduzkhon Abdullaeva. “Integrating digital marketing strategies and neuromarketing techniques for enhanced business performance.” «Инновацион иқтисодиёт» журнали, 50(5), 2026. https://ojs.qmii.uz/index.php/ej/article/view/1498
ChicagoYulduzkhon Abdullaeva. “Integrating digital marketing strategies and neuromarketing techniques for enhanced business performance.” «Инновацион иқтисодиёт» журнали, 50(5) (2026). https://ojs.qmii.uz/index.php/ej/article/view/1498
HarvardYulduzkhon Abdullaeva (2026) ‘Integrating digital marketing strategies and neuromarketing techniques for enhanced business performance’, «Инновацион иқтисодиёт» журнали, 50(5). https://ojs.qmii.uz/index.php/ej/article/view/1498
BibTeX
@article{yulduzkhonabdullaeva2026,
  title = {Integrating digital marketing strategies and neuromarketing techniques for enhanced business performance},
  author = {Yulduzkhon Abdullaeva},
  journal = {«Инновацион иқтисодиёт» журнали},
  year = {2026},
  volume = {50},
  number = {5},
  url = {https://ojs.qmii.uz/index.php/ej/article/view/1498}
}

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