This article explores the application of the AIDA model (Attention, Interest, Desire, Action) in Uzbekistan’s digital marketing strategies, analyzing sales funnel stages and customer segmentation to optimize sales. Furthermore, it evaluates the effectiveness of advertising campaigns through CPA and CPL metrics and discusses strategies for building a loyal customer base.
| Mualliflar | Jurayeva Saltanat Khojayorovna |
|---|---|
| Jurnal | «Инновацион иқтисодиёт» журнали |
| Nashriyot | Қарши дaвлaт техника универcитети |
| ISSN | 3030-315x |
| Nashr sanasi | 2026-07-03 |
| Jild | 50 |
| Son | 5 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| Indeksga qo‘shilgan | 2026-08-26 |
Digital marketing,, AIDA model, sales funnel,, CPA, CPL, conversion, customer segmentation, ROI, Цифровой маркетинг, модель AIDA, воронка продаж, CPA, CPL, конверсия, сегментация клиентов, ROI, Raqamli marketing, AIDA modeli, sotuv voryonkasi, CPA, CPL, konversiya, xaridor segmentatsiyasi,
| APA | Jurayeva Saltanat Khojayorovna (2026). Scientific analysis of the sales funnel and customer behavior based on the aida model in digital marketing strategies. «Инновацион иқтисодиёт» журнали, 50(5). https://ojs.qmii.uz/index.php/ej/article/view/1501 |
|---|---|
| GOST (OAK) | Jurayeva Saltanat Khojayorovna Scientific analysis of the sales funnel and customer behavior based on the aida model in digital marketing strategies // «Инновацион иқтисодиёт» журнали. – 2026. – T. 50, № 5. |
| MLA | Jurayeva Saltanat Khojayorovna. “Scientific analysis of the sales funnel and customer behavior based on the aida model in digital marketing strategies.” «Инновацион иқтисодиёт» журнали, 50(5), 2026. https://ojs.qmii.uz/index.php/ej/article/view/1501 |
| Chicago | Jurayeva Saltanat Khojayorovna. “Scientific analysis of the sales funnel and customer behavior based on the aida model in digital marketing strategies.” «Инновацион иқтисодиёт» журнали, 50(5) (2026). https://ojs.qmii.uz/index.php/ej/article/view/1501 |
| Harvard | Jurayeva Saltanat Khojayorovna (2026) ‘Scientific analysis of the sales funnel and customer behavior based on the aida model in digital marketing strategies’, «Инновацион иқтисодиёт» журнали, 50(5). https://ojs.qmii.uz/index.php/ej/article/view/1501 |
| BibTeX | @article{jurayevasaltanatkhojayorovna2026,
title = {Scientific analysis of the sales funnel and customer behavior based on the aida model in digital marketing strategies},
author = {Jurayeva Saltanat Khojayorovna},
journal = {«Инновацион иқтисодиёт» журнали},
year = {2026},
volume = {50},
number = {5},
url = {https://ojs.qmii.uz/index.php/ej/article/view/1501}
} |
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