This article explores the application of the AIDA model (Attention, Interest, Desire, Action) in Uzbekistan’s digital marketing strategies, analyzing sales funnel stages and customer segmentation to optimize sales. Furthermore, it evaluates the effectiveness of advertising campaigns through CPA and CPL metrics and discusses strategies for building a loyal customer base.
| Mualliflar | Jurayeva Saltanat Khojayorovna |
|---|---|
| Jurnal | «Инновацион иқтисодиёт» журнали |
| Nashr sanasi | 2026-07-03 |
| Jild | 50 |
| Son | 5 |
| Til | Ingliz |
Digital marketing,, AIDA model, sales funnel,, CPA, CPL, conversion, customer segmentation, ROI, Цифровой маркетинг, модель AIDA, воронка продаж, CPA, CPL, конверсия, сегментация клиентов, ROI, Raqamli marketing, AIDA modeli, sotuv voryonkasi, CPA, CPL, konversiya, xaridor segmentatsiyasi,
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