OAK jurnallaridan yig‘ilgan 140147 ta ilmiy maqola: sarlavha, mualliflar, annotatsiya, kalit so‘zlar, DOI va tayyor iqtibos formatlari.
This article defines the role and place of the creative sector of the economy in the current context of socioeconomic development. The essence of the "creative economy" category is explored, and its meaning and content…
The article scientifically analyzes the effectiveness of the integrated application of digital marketing tools – SEO, SMM, influencer marketing, chatbots, and web analytics – in attracting students to higher education…
The article examines the theoretical and methodological foundations for the effective use of investments in entrepreneurial entities. It highlights the role of investments in ensuring economic growth, increasing…
This paper conducts an in -depth analysis of socio -economic differentiation across Uzbekistanʼs regions between 2018 and 2024, using the Regional Disparity Index (RDI) framework. The main objective is to measure the…
Improving the practice of providing settlement services to commercial banks for the foreign trade activities of business entities allows for timely receipt of export earnings and timely payment for imports of business…
This article provides an in -depth analysis of the integration between higher education and the labor market in Uzbekistan, with a focus on regional characteristics of the Kashkadarya region. Using statistical…
The article examines the optimization of costs included in the production cost of goods, as well as the improvement of the cost management system, the selection of priority directions in cost management, and the…
In the article, the issue of financing the innovative activities of business entities is examined, and this problem has become increasingly relevant under the conditions of ensuring the innovative development of the…
The article examines the essence and conditions for shaping the investment attractiveness of the construction industry. It highlights the role of the construction sector in the national economy, the factors influencing…
This article examines the theoretical and practical aspects of forming and managing the assortment policy of textile enterprises. The assortment policy is considered as a key factor in ensuring the competitiveness of…
This article systematically and scientifically analyzes the development trends of the residential real estate market in the regions of the Republic of Uzbekistan. The study deeply studied the growth rates of the housing…
This article analyzes the theoretical and practical aspects of applying Lean Management principles in optimizing production processes. The study highlights the significance of the Lean concept in improving production…
The article presents the procedures and rules for preparing consolidated financial statements within the accounting policy, emphasizes the timely, systematic, and integrated formation of consolidated financial…
This paper analyzes the development prospects of the Oltin Bel Mountain resort in Parkent District, Uzbekistan. Using GIS spatial modeling, SWOT analysis, and comparative benchmarking, the study evaluates geographic and…
The article analyzes the role of artificial intelligence (AI) and analytical platforms in digital marketing, emphasizing their contribution to improving corporate marketing strategies and enhancing efficiency. The study…
This article analyzes the role of digital technologies, particularly financial technologies (fintech), in advancing the green economy concept and highlights their significance in improving sustainable financing…
The article analyzes the economic foundations and efficiency of the construction materials industry in Uzbekistan with an emphasis on resource -saving technologies. Based on 2015 –2024 data, the study identifies trends…
The article, based on a study of models for the development of the process of managing innovative activities of enterprises, presents opinions on the advantages of introducing models for the development of the process…
The efficiency of economic resource utilization within small business entities can be enhanced by classifying enterprises into distinct sectors such as production, services, and trade. A systematic and in -depth…
This article highlights the issues of improving the mechanisms that contribute to ensuring macroeconomic stability in the agricultural products market operating within the agrarian sector of our country, at a time when…
This paper provides an in-depth analysis of the theoretical foundations and practical applications of evaluating enterprise investment project efficiency using Net Present Value (NPV), Internal Rate of Return (IRR), and…
Mazkur maqolada O‘zbekiston Respublikasida kichik biznes va xususiy tadbirkorlikni rivojlantirish bilan bog‘liq iqtisodiy muammolar tahlil qilingan. Tadqiqotda kichik biznesning milliy iqtisodiyotdagi roli, uning…
Thе dеvеlopmеnt of studеnts’ historical thinking basеd on mеdia contеnt is a multistagе procеss. Thе articlе discussеs thе stagеs of thе rеlеvant procеss, thеir spеcific and gеnеral rеsults.
This article focuses on the pragmatic analysis of sports discourse. Sports language notonly describes events but also plays a crucial role in shaping social cohesion and emotional solidarity. Thearticle identifies three…
The article provides a comprehensive analysis of the experience of the United States and Western countries in coordinating the socio-political activity of young people in the Internet and digital space. The main focus…
This article theoretically studies the problems of recreating artistic imagery in the translation of a poetic work, preserving rhythm and tone in it. Also, with a focus on Uzbek-Turkmen literary ties and mutual…
Thе articlе analyzеs thе rеlationship bеtwееn sеcularism and rеligious еducation in thе spiritual and moral еducation of thе individual. Thе articlе sciеntifically illuminatеs thе issuеs of tеaching rеligious studiеs…
The article covers issues of improving family harmony in the context of the modern social environment based on a comprehensive approach. It analyzes the importance of communication culture, responsibility distribution…
This article explores the origins, historical roots, and modern forms of the ancient Tatar national holiday — Sabantuy. Special attention is paid to its celebration in Uzbekistan, particularly in the Khorezm region…
This article analyzes the patterns and epigraphic inscriptions reflected on the roofs of the Sayyid Mohi Royi Jahan complex located in the ancient city of Khiva.
This article discusses the religious beliefs, new customs, and transformations that persist in Uzbek funerals.
The article analyzes the art of processing precious stones that developed in the territory of Central Sogd during the Early Middle Ages, based on a cameo made of almandine discovered during archaeological excavations at…
Pre-birth customs and the issue of childlessness are examined as traditional types of customs and rituals in the child life cycle. Young families adapt these traditions to modern realities, sometimes combining them with…
В статье рассматривается традиция каракалпаков посаженый отец, посаженая мать. В ходе исследования были проанализированы взгляды этнографа А.Бекмуратовой на роль посаженых отца и матери в каракалпакской культуре…
Due to the Aral Sea’s water level dropping by more than two meters, shipping in the Muynak and Kazakhstan bays was suspended. As a result, all fish processing facilities of the Muynak Fish Canning Plant were cut off…
This articlе providеs information about thе irrigation systеm of thе Khiva Khanatе, in particular, thе agricultural work carriеd out during thе rеign of Anushakhon and Alloqulikhan, and thе Shahabad, Yormysh and Palvan…
This article analyzes the process of training teaching staff for the preschool education system in the Uzbek SSR during the years 1946–1949 and its distinctive features. The study examines the activities of educational…
Thе articlе еxaminеs thе origin of thе concеpt of thе “biеnnalе,” its rolе in thе dеvеlopmеnt of art and culturе, as wеll as thе organization of this еvеnt for thе first timе in Bukhara. In addition, it analyzеs thе…
This articlе studiеs thе rеflеction of thе pеrsonality and activitiеs of Tughluq Timur in historical sourcеs. Tughluq Timur is dеscribеd as thе Khan of Mongolia (1347-1363), who for a timе unitеd thе Chigatai ulus and…
The article covers the history of Iron Age sculpture in the right and left bank regions of the Amu Darya.
In order to ensure the continuous growth of fish production, improve the diversity of fish products, and meet the nutritional demands of the population, the Muynak Fish Canning Plant undertook the production of canned…
The article analyzes the scientific activities of history departments in pedagogical institutes of Uzbekistan during 1950–1953. According to the study, only three out of thirty planned candidate dissertations were…
The presented article examines the use of movement games in training sessions with beginner-level female handball players to develop their speed abilities. The level of preparedness was determined using special tests…
This аrticle explores the influence of religious lexicology, pаrticulаrly Christiаn, biblicаl, аnd theologicаl vocаbulаry, on contemporаry English literаture. Through the аnаlysis of selected literаry works of the…
This article analyzes the innovative forms and relevant practices of applying Abdurauf Fitrat’s spiritual and philosophical heritage in the educational process. It explores how Fitrat’s educational and national ideas…
This paper explores a cognitive perspective on the coherent and cohesive functions within O. Henry’s short stories, analyzing how his narrative strategies engage readers’ cognitive processes. O. Henry is renowned for…
This article analyzes the functionality of lexical and syntactic stylistic devices in the news reporting process within English media discourse. The article examines the style of news reporting, its structure and…
Graphic terms are a broad concept covering the writing system, visual communication, and information imaging techniques. Uzbek and Kyrgyz belong to the Turkic language family and have historically and culturally been…
This article focuses on anthropocentric linguistics in English and Uzbek, its areas, a review of the literature, and an explanation of terms related to the field.
The article examines the evolution of the female image in Uzbek literature of the 20th–21st centuries from a linguo-stylistic perspective. The relevance of the study lies in the need for a comprehensive understanding of…