Market research strategies in the global tech industry: a comparative study of apple, samsung, and huawei

Ruzmamatov, Abbos

Яшил иқтисодиёт ва тараққиёт · 2024-yil

Annotatsiya

This study examines the market research strategies of three global technology giants – Apple, Samsung, andHuawei. Through a comparative analysis of their approaches to product differentiation, market segmentation, distribution,pricing, promotion, and technological adaptation, this article highlights both shared practices and distinctive strategieseach company employs to maintain competitive advantage. By leveraging consumer insights, each brand tailors itsofferings and strategies to resonate with target audiences across diverse markets.

Maqola ma’lumotlari
MualliflarRuzmamatov, Abbos
JurnalЯшил иқтисодиёт ва тараққиёт
Nashr sanasi2024-11-07
Jild2
Son11
DOI10.5281/zenodo.14237935

Kalit so‘zlar

Market Research, Consumer Insights, Product Differentiation, Target Market Segmentation, Pricing Strategy, Promotion Strategy, Technological Adaptation, Competitive Advantage, Apple, Samsung, Huawei.

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