The article outlines the renewed scientific agenda of sociology amid the digital revolution and provides a theoretical-methodological grounding for digital sociology in the context of Uzbekistan. Information and communication technologies, artificial intelligence, and big data have ushered in a new phase of studying society, demanding in-depth analysis of social relations, communication models, and shifts in social consciousness. Digital sociology integrates classical methods (surveys, interviews, observation) with contemporary approaches-digital platforms, online networks, web analytics, content analysis, digital ethnography, and network analysis-thus enabling the investigation of social reality through “digital traces”. The study defines the field’s object through key strands: online identification, the impact of information flows on public consciousness, network culture, algorithmic governance, and digital inequality. As its theoretical foundation, it employs the structural-functional approach (T.Parsons, R.Merton) to examine how digital systems contribute to social stability and their unforeseen (latent) effects. Drawing on international experience (the United States, the United Kingdom, South Korea, Singapore, India), the paper recommends expanding open-data infrastructure, establishing specialized laboratories, introducing courses in “Digital Sociology” and “Data Science for Social Research”, strengthening data-ethics protocols, and encouraging international grants.
| Mualliflar | Муродова Фотимабону, Ахмедова Феруза |
|---|---|
| Jurnal | Ижтимоий тадқиқотлар журнали – Журнал социальных исследований – Journal of Social Studies (электрон журнал) |
| Nashr sanasi | 2026-06-28 |
| Til | O‘zbek |
цифровая социология; цифровая трансформaция; искусственный интеллект; большие данные (big data); сетевая культура; алгоритмическое управление; цифровое неравенство; онлайн-идентификaция; информaционные потоки; веб-аналитика; цифровая этнография; контент-анализ; сетевой анализ; открытые данные; этика данных; электронное правительство; умный город; государственная политика (принятие решений); постправда, digital sociology; digital transformation; artificial intelligence; big data; network culture; algorithmic governance; digital inequality; online identity; information flows; web analytics; digital ethnography; content analysis; network analysis; open data; data ethics; e-government; smart city; public policy (decision-making); post-truth, raqamli sotsiologiya; raqamli transformatsiya; sun’iy intellekt; katta ma’lumotlar (big data); tarmoq madaniyati; algoritmik boshqaruv; raqamli tengsizlik; onlayn identifikatsiya; axborot oqimlari; veb-analitika; raqamli etnografiya; kontent tahlili; tarmoq tahlili; ochiq ma’lumotlar; ma’lumot etikasi; e-hukumat; aqlli shahar; siyosiy qarorlar (qabul qilish); post-haqiqat
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