Territorial branding as a marketing instrument in the tourism industry

Murodova Nargiza , Utkirovna

«Инновацион иқтисодиёт» журнали · 2025-yil

Annotatsiya

Place branding as an important marketing tool in the tourism industry has become a subject of growing interest among researchers and practitioners. This paper analyzes the role of branding as a key element of the marketing strategy for promoting tourist destinations. Using the example of Samarkand, it is shown how effective positioning of a region through cultural heritage, visual elements and digital platforms helps to form a unique image and attract tourists. The study revealed the importance of integrating historical and cultural factors, verbal and visual aspects of the brand, as well as digital technologies in the process of creating a successful place brand. As a result of the analysis, recommendations were proposed to improve tourism branding and increase the competitiveness of the region in the global market

Maqola ma’lumotlari
MualliflarMurodova Nargiza , Utkirovna
Jurnal«Инновацион иқтисодиёт» журнали
NashriyotҚарши дaвлaт техника универcитети
ISSN3030-315x
Nashr sanasi2025-06-19
Jild50
Son05
TilIngliz
Ilmiy sohaIqtisodiyot
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

place branding, marketing, tourism, positioning, cultural heritage, visual elements, digital technologies, tourist destination, Samarkand, брендинг территории, маркетинг, туризм, позиционирование,, культурное наследие, визуальные элементы, цифровые технологии, туристическое направление, Самарканд, Hududiy brending, marketing, turizm, pozitsiyalash, madaniy meros, vizual elementlar, raqamli texnologiyalar, turistik yо‘nalish, Samarqand

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMurodova Nargiza , Utkirovna (2025). TERRITORIAL BRANDING AS A MARKETING INSTRUMENT IN THE TOURISM INDUSTRY. «Инновацион иқтисодиёт» журнали, 50(05). https://ojs.qmii.uz/index.php/ej/article/view/978
GOST (OAK)Murodova Nargiza , Utkirovna TERRITORIAL BRANDING AS A MARKETING INSTRUMENT IN THE TOURISM INDUSTRY // «Инновацион иқтисодиёт» журнали. – 2025. – T. 50, № 05.
MLAMurodova Nargiza , Utkirovna. “TERRITORIAL BRANDING AS A MARKETING INSTRUMENT IN THE TOURISM INDUSTRY.” «Инновацион иқтисодиёт» журнали, 50(05), 2025. https://ojs.qmii.uz/index.php/ej/article/view/978
ChicagoMurodova Nargiza , Utkirovna. “TERRITORIAL BRANDING AS A MARKETING INSTRUMENT IN THE TOURISM INDUSTRY.” «Инновацион иқтисодиёт» журнали, 50(05) (2025). https://ojs.qmii.uz/index.php/ej/article/view/978
HarvardMurodova Nargiza , Utkirovna (2025) ‘TERRITORIAL BRANDING AS A MARKETING INSTRUMENT IN THE TOURISM INDUSTRY’, «Инновацион иқтисодиёт» журнали, 50(05). https://ojs.qmii.uz/index.php/ej/article/view/978
BibTeX
@article{murodovanargizautkirovna2025,
  title = {TERRITORIAL BRANDING AS A MARKETING INSTRUMENT IN THE TOURISM INDUSTRY},
  author = {Murodova Nargiza , Utkirovna},
  journal = {«Инновацион иқтисодиёт» журнали},
  year = {2025},
  volume = {50},
  number = {05},
  url = {https://ojs.qmii.uz/index.php/ej/article/view/978}
}

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