The widespread proliferation of anglicisms on digital media platforms

Петросянц , Эрнст

Lingvospektr · 2025-yil

Annotatsiya

This article examines the use of anglicisms in Russian‑language online media, emphasizing their role in reflecting social, political, and cultural transformations. It analyzes terms such as hypercar, Batmobile, Popemobile, Trumpmobile (гиперкар, бэтмобиль, папамобиль, трампомобиль), as well as words with the suffix ‑ing (фишинг, имиджинг, имиджмейкинг), exploring their English origin, borrowing mechanisms, and adaptation in Russian, along with occasionalisms formed with ‑ing (e.g., зацепинг). Through linguistic analysis and examples drawn from media texts, the study demonstrates how these neologisms enrich the Russian lexicon by providing precise terminology for emerging concepts – particularly in the automotive industry and beyond. It highlights the chronology of the neologisms image‑maker (имиджмейкер) and image‑making (имиджмейкинг), and clarifies the meaning of imaging (имиджинг) as a term for visualization. These terms are formed through direct borrowing, partial calquing, or blending, reflecting the influence of the English language and globalization. Online media platforms play a key role in popularizing these words by featuring them in news reports, articles, and social networks, thereby accelerating their integration into the language. This research contributes to understanding linguistic processes in the digital communication era, emphasizing the balance between innovation and the preservation of normative language standards.

Maqola ma’lumotlari
MualliflarПетросянц , Эрнст
JurnalLingvospektr
NashriyotЎзбекистон давлат жаҳон тиллари университети, “Modern Scientific Research” MChJ
ISSN3060-4958
Nashr sanasi2025-08-07
Jild7
Son1
Betlar85-94
TilIngliz
Ilmiy sohaFilologiya
Indeksga qo‘shilgan2026-08-26

Maqolaning asl sahifasi

Kalit so‘zlar

Англицизмы, онлайн- СМИ, суффикс –инг, окказионализмы, медийный текст, цифровая коммуникация, нормы языка, Anglitsizmlar, onlayn ommaviy axborot vositalari, -ing qo‘shimchasi, okazionalizmlar, media matnlar, raqamli muloqot, til normalari, Anglicisms, online media, suffix –ing, occasionalisms, media texts, digital communication era, normative language standards

Ilmiy soha

Filologiya

Iqtibos keltirish

APAПетросянц , Эрнст (2025). The widespread proliferation of anglicisms on digital media platforms. Lingvospektr, 7(1), 85-94. https://lingvospektr.uz/index.php/lngsp/article/view/975
GOST (OAK)Петросянц , Эрнст The widespread proliferation of anglicisms on digital media platforms // Lingvospektr. – 2025. – T. 7, № 1. – P. 85-94.
MLAПетросянц , Эрнст. “The widespread proliferation of anglicisms on digital media platforms.” Lingvospektr, 7(1), 85-94, 2025. https://lingvospektr.uz/index.php/lngsp/article/view/975
ChicagoПетросянц , Эрнст. “The widespread proliferation of anglicisms on digital media platforms.” Lingvospektr, 7(1), 85-94 (2025). https://lingvospektr.uz/index.php/lngsp/article/view/975
HarvardПетросянц , Эрнст (2025) ‘The widespread proliferation of anglicisms on digital media platforms’, Lingvospektr, 7(1), 85-94. https://lingvospektr.uz/index.php/lngsp/article/view/975
BibTeX
@article{article2025,
  title = {The widespread proliferation of anglicisms on digital media platforms},
  author = {Петросянц , Эрнст},
  journal = {Lingvospektr},
  year = {2025},
  volume = {7},
  number = {1},
  pages = {85-94},
  url = {https://lingvospektr.uz/index.php/lngsp/article/view/975}
}

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