This article analyzes the expressiveness of advertising texts in Uzbek and English, focusing on their linguistic and cultural aspects through a comparative analysis. Advertising texts utilize expressive devices extensively to create a strong impact on the audience and promote a product or service. However, the application, intensity, and effectiveness of these devices vary across different languages and cultures. The study examines Uzbek and English advertising texts from semantic, stylistic, and pragmatic perspectives, identifying key factors that enhance expressiveness. Specifically, the role of metaphors, epithets, emphasis, slogans, emotional tone, and other linguistic tools is explored. Additionally, the significance of national culture, traditions, and mentality in shaping advertising strategies is analyzed. The article highlights notable differences and similarities in how various cultures approach marketing, which leads to different levels of communicative effectiveness. Based on the research findings, conclusions are drawn regarding effective advertising strategies for both languages. This study not only delves into the expressiveness of advertising but also emphasizes the importance of understanding cultural aspects when comparing and evaluating the impact of Uzbek and English advertising texts, making it a significant contribution to both theoretical and practical research in the field.
| Mualliflar | Аметова , Юлдуз |
|---|---|
| Jurnal | Lingvospektr |
| Nashriyot | Ўзбекистон давлат жаҳон тиллари университети, “Modern Scientific Research” MChJ |
| ISSN | 3060-4958 |
| Nashr sanasi | 2025-03-29 |
| Jild | 3 |
| Son | 1 |
| Betlar | 16-20 |
| Til | Ingliz |
| Ilmiy soha | Filologiya |
| Indeksga qo‘shilgan | 2026-08-26 |
reklama, ekspressivlik, lingvistik tahlil, madaniy jihatlar, qiyosiy tahlil., advertising, expressiveness, linguistic analysis, cultural aspects, comparative analysis.
| APA | Аметова , Юлдуз (2025). Expressiveness in English and Uzbek advertising texts. Lingvospektr, 3(1), 16-20. https://lingvospektr.uz/index.php/lngsp/article/view/486 |
|---|---|
| GOST (OAK) | Аметова , Юлдуз Expressiveness in English and Uzbek advertising texts // Lingvospektr. – 2025. – T. 3, № 1. – P. 16-20. |
| MLA | Аметова , Юлдуз. “Expressiveness in English and Uzbek advertising texts.” Lingvospektr, 3(1), 16-20, 2025. https://lingvospektr.uz/index.php/lngsp/article/view/486 |
| Chicago | Аметова , Юлдуз. “Expressiveness in English and Uzbek advertising texts.” Lingvospektr, 3(1), 16-20 (2025). https://lingvospektr.uz/index.php/lngsp/article/view/486 |
| Harvard | Аметова , Юлдуз (2025) ‘Expressiveness in English and Uzbek advertising texts’, Lingvospektr, 3(1), 16-20. https://lingvospektr.uz/index.php/lngsp/article/view/486 |
| BibTeX | @article{article2025,
title = {Expressiveness in English and Uzbek advertising texts},
author = {Аметова , Юлдуз},
journal = {Lingvospektr},
year = {2025},
volume = {3},
number = {1},
pages = {16-20},
url = {https://lingvospektr.uz/index.php/lngsp/article/view/486}
} |
Boshqa maqola uchun iqtibos tayyorlash
The article analyzes research on the history of the Stone Age, which was carried out in the 30-40s of the 20th century on the territory of Central Asia, including Uzbekistan. It was during this period that he conducted…
Nowadays, global climate change is being widely studied on a global scale. Today, global climate change is being observed on Earth. The average temperature of our planet has increased by one degree over the past thirty…
Целью статье является обновление научных парадигм лингвокультурологии в мировой лингвистике, определение места культурных ценностей в формировании семантического поля соматических фразеологизмов, определение влияния…
In recent years, the emergence and widespread application of such conceptual fields as cross-cultural psychology, cross-cultural management, and cross-cultural pedagogy have reaffirmed the relevance of this approach…
The use of video in English language teaching (ELT) at universities has changed the way teachers teach and students learn. This paper looks at the benefits of Video-Assisted Language Learning (VALL) and how it helps…
This study investigates visual verbs in modern Turkish, focusing on their pragmatic, sociolinguistic, and cultural significance. Visual verbs such as görmek (to see), bakmak (to look), and göstermek (to show) function…
In this article, Uzbek and English aphorisms are analysed from the point of view as a way of stylistics. Stylistic devices in aphorisms are given by clear examples in two languages. Stylistic devices roles are described…
This article examines addressing individuals by their first and last name as a convention of politeness. Addressing someone by their first and last name is particularly used when interacting with strangers, high-ranking…
This article describes the events in Graham Greene’s novels that take place in colonial countries, while the conflict in anti-colonial novels is sharply dramatic; events are often hierarchical. The novels depict the…
This article examines the characteristic features of Islamic religious discourse and its main genres, highlighting their linguistic, structural, and communicative aspects. Islamic discourse is based on divine…
Lingvospektr — barcha maqolalar · 2025-yil arxivi
The article deals with the issues of lexical and semantic adaptation of anglicisms in the Russian and Karakalpak languages on the material of the media during the coronavirus infection. Analyzing the mass media of…
To identify typical ultrasound manifestations of osteochondral abnormalities associated with rheumatoid arthritis (RA), reactive arthritis (ReA), gouty arthritis (GdA), osteoarthritis (OA), articular involvement in…
Ushbu maqolada ingliz tilini xorijiy til sifatida o‘rganishda yangi so‘zlarni vizual va verbal usullar orqali o‘zlashtirish samaradorligi tahlil qilinadi. Tadqiqotda vizual materiallar (rasmlar, grafik tasvirlar va…
Ushbu maqolada mashina tarjimasi (MT) vositalarining Toshkent Kimyo xalqaro universitetida tahsil olayotgan o‘zbek-ingliz ikki tilli talabalarning ingliz tilidagi yozma ishlarida uchraydigan xatolarga ta’siri…
Maqolada 1892-yilda “Туркестанские ведомости” gazetasida chop etilgan Sattorxon Abdulg'afforovning “Qo'qon xonligining ruslar tomonidan istilo etilishidan oldingi ichki ahvoli haqida qisqacha ocherk” asarining…
This article examines the linguistic units and metaphorical fields that structure English ecological discourse — the texts that construct public understanding of nature and environmental crisis. Drawing on Conceptual…
Maqolada 1929–1930-yillardan boshlab O‘zbekiston SSRda amalga oshirilgan yalpi kollektivlashtirish, “quloqlarni sinf sifatida tugatish” siyosati va majburiy surgunning mahalliy jamiyat hayotiga ta’siri Farg‘ona vodiysi…
Amudaryo quyi oqimidagi sugʻoriladigan hududlarda qishloq xoʻjaligi qurgʻoqchiligini asosan yogʻin emas, balki daryodan olinadigan suv hajmi belgilaydi. Tadqiqotda Xorazm viloyatida bir yillik (2000, 2008, 2011) va…