Using loyalty programs to ensure stable customer relationships

Khalilova , Nafisa, Халилова , Нафиса, Xalilova , Nafisa

Илғор иқтисодиёт ва педагогик технологиялар · 2025-yil

Annotatsiya

This paper examines the impact of loyalty programs on customer loyalty in the fashion industry. A systematic literature review was conducted first, followed by an online survey of 200 respondents. Logistic regression analysis revealed that program participation, discounts, and mobile app usage positively influence purchasing decisions. The model’s pseudo R² of 0.48 indicates that the included variables explain over half of the variance. Findings highlight financial incentives and the convenience of digital platforms as critical drivers of customer loyalty. The study emphasizes the need to combine thorough literature review, empirical surveys, and econometric modeling to design effective loyalty programs.

Maqola ma’lumotlari
MualliflarKhalilova , Nafisa, Халилова , Нафиса, Xalilova , Nafisa
JurnalИлғор иқтисодиёт ва педагогик технологиялар
NashriyotТошкент давлат иқтисодиёт университети ҳузуридаги «Ўзбекистон иқтисодиётини ривожлантиришнинг илмий асослари ва муаммолари» илмий-тадқиқот маркази
ISSN1994-2025
Nashr sanasi2025-06-20
Jild2
Son3
Betlar568-574
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.60078/3060-4842-2025-vol2-iss3-pp568-574
Indeksga qo‘shilgan2026-08-26

DOI: 10.60078/3060-4842-2025-vol2-iss3-pp568-574 · Maqolaning asl sahifasi

Kalit so‘zlar

loyalty programs, customer loyalty, marketing strategies, competition, discounts and rewards, purchase frequency, digital platforms, программы лояльности, приверженность клиентов, маркетинговые стратегии, конкуренция, скидки и бонусы, частота покупок, цифровые платформы, mijoz, mijozlar bilan munosabatlarni boshqarish, sodiqlik dasturlari, mijoz sadoqati, marketing strategiyalari, raqobat, mukofot dasturlari, xarid chastotasi, raqamli platforma

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAKhalilova , Nafisa, Халилова , Нафиса, & Xalilova , Nafisa (2025). USING LOYALTY PROGRAMS TO ENSURE STABLE CUSTOMER RELATIONSHIPS. Илғор иқтисодиёт ва педагогик технологиялар, 2(3), 568-574. https://doi.org/10.60078/3060-4842-2025-vol2-iss3-pp568-574
GOST (OAK)Khalilova , Nafisa, Халилова , Нафиса, Xalilova , Nafisa USING LOYALTY PROGRAMS TO ENSURE STABLE CUSTOMER RELATIONSHIPS // Илғор иқтисодиёт ва педагогик технологиялар. – 2025. – T. 2, № 3. – P. 568-574. – DOI: 10.60078/3060-4842-2025-vol2-iss3-pp568-574.
MLAKhalilova , Nafisa, Халилова , Нафиса, and Xalilova , Nafisa. “USING LOYALTY PROGRAMS TO ENSURE STABLE CUSTOMER RELATIONSHIPS.” Илғор иқтисодиёт ва педагогик технологиялар, 2(3), 568-574, 2025. https://doi.org/10.60078/3060-4842-2025-vol2-iss3-pp568-574
ChicagoKhalilova , Nafisa, Халилова , Нафиса, and Xalilova , Nafisa. “USING LOYALTY PROGRAMS TO ENSURE STABLE CUSTOMER RELATIONSHIPS.” Илғор иқтисодиёт ва педагогик технологиялар, 2(3), 568-574 (2025). https://doi.org/10.60078/3060-4842-2025-vol2-iss3-pp568-574
HarvardKhalilova , Nafisa, Халилова , Нафиса, and Xalilova , Nafisa (2025) ‘USING LOYALTY PROGRAMS TO ENSURE STABLE CUSTOMER RELATIONSHIPS’, Илғор иқтисодиёт ва педагогик технологиялар, 2(3), 568-574. https://doi.org/10.60078/3060-4842-2025-vol2-iss3-pp568-574
BibTeX
@article{khalilovanafisa2025,
  title = {USING LOYALTY PROGRAMS TO ENSURE STABLE CUSTOMER RELATIONSHIPS},
  author = {Khalilova , Nafisa and Халилова , Нафиса and Xalilova , Nafisa},
  journal = {Илғор иқтисодиёт ва педагогик технологиялар},
  year = {2025},
  volume = {2},
  number = {3},
  pages = {568-574},
  doi = {10.60078/3060-4842-2025-vol2-iss3-pp568-574},
  url = {https://doi.org/10.60078/3060-4842-2025-vol2-iss3-pp568-574}
}

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