The article investigates the effectiveness factors of marketing strategies used by textile enterprises in the B2B market. The main components of the strategy —digital integration, organizational capacity, innovation, customer relationship management, and po sitioning —have been identified and conceptually structured. It has been determined that these elements contribute to strategic effectiveness through a sequential and interlinked mechanism. A conceptual model has been developed to reflect the causal relatio nships among these determinants. Based on the findings, practical recommendations have been provided to enhance marketing performance in the B2B textile sector. 520
| Mualliflar | Sapayeva Nilufar Kadambayevna |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss11/595 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss11/595 · Maqolaning asl sahifasi
B2B marketing, textile enterprises, strategic effectiveness, digital integration, innovation, customer relationship management, B2B-маркетинг, текстильные предприятия, стратегическая эффективность, цифровая интеграция, инновации, управление клиентами, B2B marketing, to‘qimachilik korxonasi, strategik samaradorlik, raqamli integratsiya, innovatsiya, mijoz bilan aloqalar
| APA | Sapayeva Nilufar Kadambayevna (2025). EFFECTIVENESS FACTORS OF MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/595 |
|---|---|
| GOST (OAK) | Sapayeva Nilufar Kadambayevna EFFECTIVENESS FACTORS OF MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/595. |
| MLA | Sapayeva Nilufar Kadambayevna. “EFFECTIVENESS FACTORS OF MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/595 |
| Chicago | Sapayeva Nilufar Kadambayevna. “EFFECTIVENESS FACTORS OF MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/595 |
| Harvard | Sapayeva Nilufar Kadambayevna (2025) ‘EFFECTIVENESS FACTORS OF MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/595 |
| BibTeX | @article{sapayevanilufarkadambayevna2025,
title = {EFFECTIVENESS FACTORS OF MARKETING STRATEGIES IN THE B2B MARKET OF TEXTILE ENTERPRISES},
author = {Sapayeva Nilufar Kadambayevna},
journal = {Marketing},
year = {2025},
number = {11},
doi = {10.67668/mj/2025iss11/595},
url = {https://doi.org/10.67668/mj/2025iss11/595}
} |
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