This study analyzes the interrelations among participants in the marketing ecosystem within industrial clusters. It was found that intra -cluster interactions have a network -based structure, and synergistic efficiency is achieved through cooperation and kno wledge exchange. Social Network Analysis was used to assess participantsʼ centrality, while stakeholder analysis helped determine their roles and influence levels. A positive relationship between knowledge diffusion, innovation development, and cluster per formance was substantiated. Based on the findings, practical recommendations were developed for cluster management bodies and enterprises.
| Mualliflar | Sobirov Azizbek Avazbekovich |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss11/598 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss11/598 · Maqolaning asl sahifasi
industrial cluster, marketing ecosystem, social network analysis, stakeholders, knowledge exchange, synergy, innovation 592, промышленный кластер, маркетинговая экосистема, анализ социальных сетей, заинтересованные стороны, обмен знаниями, синергия, инновации, sanoat klasteri, marketing ekotizimi, ijtimoiy tarmoq tahlili, manfaatdor tomonlar, bilim almashinuvi, sinergiya, innovatsiya
| APA | Sobirov Azizbek Avazbekovich (2025). ANALYSIS OF RELATIONSHIPS BETWEEN MARKETING ECOSYSTEM PARTICIPANTS IN INDUSTRY CLUSTER. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/598 |
|---|---|
| GOST (OAK) | Sobirov Azizbek Avazbekovich ANALYSIS OF RELATIONSHIPS BETWEEN MARKETING ECOSYSTEM PARTICIPANTS IN INDUSTRY CLUSTER // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/598. |
| MLA | Sobirov Azizbek Avazbekovich. “ANALYSIS OF RELATIONSHIPS BETWEEN MARKETING ECOSYSTEM PARTICIPANTS IN INDUSTRY CLUSTER.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/598 |
| Chicago | Sobirov Azizbek Avazbekovich. “ANALYSIS OF RELATIONSHIPS BETWEEN MARKETING ECOSYSTEM PARTICIPANTS IN INDUSTRY CLUSTER.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/598 |
| Harvard | Sobirov Azizbek Avazbekovich (2025) ‘ANALYSIS OF RELATIONSHIPS BETWEEN MARKETING ECOSYSTEM PARTICIPANTS IN INDUSTRY CLUSTER’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/598 |
| BibTeX | @article{sobirovazizbekavazbekovich2025,
title = {ANALYSIS OF RELATIONSHIPS BETWEEN MARKETING ECOSYSTEM PARTICIPANTS IN INDUSTRY CLUSTER},
author = {Sobirov Azizbek Avazbekovich},
journal = {Marketing},
year = {2025},
number = {11},
doi = {10.67668/mj/2025iss11/598},
url = {https://doi.org/10.67668/mj/2025iss11/598}
} |
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