The role of si innovation in retail: consumer engagement, buying habits and marketing strategy

Safarov Baxtiyor Djurakulovich

Marketing · 2025-yil

Annotatsiya

In the evolving digital retail landscape, consumers increasingly demand personalized experiences. This study explores how SI -driven retail interfaces influence user engagement and the formation of purchase intentions. A hybrid SEM -AHP framework is employe d to analyze behavioral pathways shaped by algorithmic recommendations and adaptive interactions. The findings indicate that preference alignment, interface satisfaction, and behavioral consistency significantly affect decision confidence and purchasing te ndencies. The research emphasizes the strategic role of SI in enhancing consumer trust and minimizing uncertainty within omnichannel environments. These insights contribute to both theoretical understanding and practical implementation of SI -enhanced ret ail marketing strategies, especially in designing interfaces that align with dynamic consumer expectations.

Maqola ma’lumotlari
MualliflarSafarov Baxtiyor Djurakulovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-11-29
Son11
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss11/591
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss11/591 · Maqolaning asl sahifasi

Kalit so‘zlar

artificial intelligence, consumer engagement, personalization, SEM - AHP, purchase behavior, digital retail, interface design, искусственный интеллект, потребительское поведение, вовлечённость, персонализация, SEM -AHP, розничная торговля, цифровой маркетинг, SI, chakana interfeyslari, isteʼmolchi xulqi, jalb etilish mexanizmlari, shaxsiylashtirish, SEM -AHP, marketing innovatsiyasi, xarid xatti - harakati

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APASafarov Baxtiyor Djurakulovich (2025). THE ROLE OF SI INNOVATION IN RETAIL: CONSUMER ENGAGEMENT, BUYING HABITS AND MARKETING STRATEGY. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/591
GOST (OAK)Safarov Baxtiyor Djurakulovich THE ROLE OF SI INNOVATION IN RETAIL: CONSUMER ENGAGEMENT, BUYING HABITS AND MARKETING STRATEGY // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/591.
MLASafarov Baxtiyor Djurakulovich. “THE ROLE OF SI INNOVATION IN RETAIL: CONSUMER ENGAGEMENT, BUYING HABITS AND MARKETING STRATEGY.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/591
ChicagoSafarov Baxtiyor Djurakulovich. “THE ROLE OF SI INNOVATION IN RETAIL: CONSUMER ENGAGEMENT, BUYING HABITS AND MARKETING STRATEGY.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/591
HarvardSafarov Baxtiyor Djurakulovich (2025) ‘THE ROLE OF SI INNOVATION IN RETAIL: CONSUMER ENGAGEMENT, BUYING HABITS AND MARKETING STRATEGY’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/591
BibTeX
@article{safarovbaxtiyordjurakulovich2025,
  title = {THE ROLE OF SI INNOVATION IN RETAIL: CONSUMER ENGAGEMENT, BUYING HABITS AND MARKETING STRATEGY},
  author = {Safarov Baxtiyor Djurakulovich},
  journal = {Marketing},
  year = {2025},
  number = {11},
  doi = {10.67668/mj/2025iss11/591},
  url = {https://doi.org/10.67668/mj/2025iss11/591}
}

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