This article provides a theoretical analysis of improving the efficiency of investment projects in the automotive industry based on marketing research. The study systematically examines the impact of digital transformation, innovative marketing approaches, and consumer behavior on investment decision -making. Based on international experience, the role of marketing information in investment activities and its importance in project planning and evaluation are identified. The findings indicate that the use of marketing research helps reduce investment risks, improve the quality 576 of strategic decisions, and ensure the sustainable development of the automotive industry.
| Mualliflar | Nasritdinova Gulchexra Abdurashitovna |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss11/584 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss11/584 · Maqolaning asl sahifasi
automotive industry, marketing research, investment efficiency, digital transformation, innovation, consumer behavior, strategic decisions, автомобильная промышленность, маркетинговые исследования, инвестиционная эффективность, цифровая трансформация, инновации, поведение потребителей, стратегические решения, avtomobil sanoati, marketing tadqiqotlari, investitsion samaradorlik, raqamli transformatsiya, innovatsiya, isteʼmolchi xulqi, strategik qarorlar
| APA | Nasritdinova Gulchexra Abdurashitovna (2025). WAYS TO INCREASE THE EFFICIENCY OF INVESTMENT PROJECTS IN THE AUTOMOBILE INDUSTRY BASED ON MARKETING RESEARCH. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/584 |
|---|---|
| GOST (OAK) | Nasritdinova Gulchexra Abdurashitovna WAYS TO INCREASE THE EFFICIENCY OF INVESTMENT PROJECTS IN THE AUTOMOBILE INDUSTRY BASED ON MARKETING RESEARCH // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/584. |
| MLA | Nasritdinova Gulchexra Abdurashitovna. “WAYS TO INCREASE THE EFFICIENCY OF INVESTMENT PROJECTS IN THE AUTOMOBILE INDUSTRY BASED ON MARKETING RESEARCH.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/584 |
| Chicago | Nasritdinova Gulchexra Abdurashitovna. “WAYS TO INCREASE THE EFFICIENCY OF INVESTMENT PROJECTS IN THE AUTOMOBILE INDUSTRY BASED ON MARKETING RESEARCH.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/584 |
| Harvard | Nasritdinova Gulchexra Abdurashitovna (2025) ‘WAYS TO INCREASE THE EFFICIENCY OF INVESTMENT PROJECTS IN THE AUTOMOBILE INDUSTRY BASED ON MARKETING RESEARCH’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/584 |
| BibTeX | @article{nasritdinovagulchexraabdurashitovna2025,
title = {WAYS TO INCREASE THE EFFICIENCY OF INVESTMENT PROJECTS IN THE AUTOMOBILE INDUSTRY BASED ON MARKETING RESEARCH},
author = {Nasritdinova Gulchexra Abdurashitovna},
journal = {Marketing},
year = {2025},
number = {11},
doi = {10.67668/mj/2025iss11/584},
url = {https://doi.org/10.67668/mj/2025iss11/584}
} |
Boshqa maqola uchun iqtibos tayyorlash
This article provides a comprehensive analysis of the economic and social development indicators of five major regions of the world — Asia, Eurasia, Africa, North America, and South America. The study is based on key…
This article evaluates the integration of marketing strategies into the management mechanisms of the railway transport system based on empirical and comparative analysis. Drawing from the cases of Europe, India, and…
This paper examines the development of a multifactorial system of indicators for assessing and improving a personʼs standard of living based on a neural network classification model. The study developed an integrated…
The article discusses the theoretical foundations of correlation coefficients used to assess the relationships between variables in marketing research. Pearson, Spearman, and Kendall coefficients, as well as more…
This article discusses the theoretical and methodological foundations and practical aspects of effective organization of marketing research in the food market. The study systematically analyzes the dynamics of supply…
This article discusses the issues of evaluating the indicators of the use of marketing strategies in increasing the attractiveness of regional trade enterprises. Also, conclusions are drawn on the effective assessment…
The article presents an empirical assessment of management mechanisms for technological modernization processes in industrial enterprises across regions. Core indicators such as the technological index, equipment…
This article discusses the basics of assessing the indicators of the formation of innovative ecosystems in the sustainable development of the region. It also presents conclusions and proposals for assessing the…
This article presents a scientific and theoretical analysis of the economic advantages of using artificial and chemical fibers in the textile industry. The study explores factors such as low raw material costs…
This article will analyze modern methods of innovative development of the region's industries, their economic efficiency, as well as practical mechanisms. The study analyzes the possibilities of stimulating innovation…
Marketing — barcha maqolalar · 2025-yil arxivi
This article explores the modern theoretical foundations and practical models for attracting foreign direct investment (FDI) into a national economy. The study substantiates the application of the OLI model, competitive…
Mazkur maqolada toʻgʻridan toʻgʻri xorijiy investitsiyalarni jalb qilish asosida sanoat raqobatbardoshligini oshirishning ilmiy-nazariy jihatlari oʻrganilgan. Toʻgʻridan toʻgʻri xorijiy investitsiyalarni (TTXI) mamlakat…
Mazkur maqolada avtomobil sanoatiga toʻgʻridan-toʻgʻri xorijiy investitsiyalarni jalb etish holati va samaradorligi oʻrganilgan. Avtomobil sanoatiga toʻgʻridan-toʻgʻri xorijiy investitsiyalarni jalb etish…
The article econometrically modelled the impact of foreign direct investment on labour productivity using panel data for the 14 regions of Uzbekistan over 2010-2023. Building on a Cobb-Douglas production function…
This study examines the association between Internet use and self-rated health and investigates the role of online health information behaviors in this relationship. Using data from the 2021 Chinese General Social…
На материалах, опубликованных по август 2024 года, исследуется достаточность бюджетного покрытия обязательств государственно-частного партнёрства. Предложена совместная проверка объёма, сроков и допустимых источников…
Maqolada O‘zbekiston sport tashkilotlarida sun’iy intellekt (SI) va ma’lumotlarga asoslangan boshqaruvning iqtisodiy samaradorlik bilan bog‘liqligini o‘rganish uchun rasmiy statistik ma’lumotlar tahlil qilinadi…
The article analyzes the institutional formation and everyday educational practice of girls’ education in Turkestan in the late nineteenth and early twentieth centuries. It examines traditional schools led by otinoyi…
This study presents a comprehensive analysis of the geostrategic role of Khwarezm in the transregional trade system of Eurasia during the 9th–12th centuries, based on written sources, historiography, and archaeological…
В статье исследуется, почему налоговые и тарифные льготы могут не приводить к привлечению инвестиций в дата-центры для искусственного интеллекта (ИИ). На основе теории комплементарности М. Кремера построена…