This article evaluates the integration of marketing strategies into the management mechanisms of the railway transport system based on empirical and comparative analysis. Drawing from the cases of Europe, India, and Indonesia, it explores how marketing adapts to user needs, diversifies services, and improves system efficiency through digital solutions. Findings show that marketing plays a strategic role at the system -wide level of transport governance.
| Mualliflar | Mauzerov Jaxongir Ulugʻbek oʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss11/580 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss11/580 · Maqolaning asl sahifasi
railway transport, innovation management, marketing strategy, user experience, digital services, system efficiency, железнодорожный транспорт, инновационное управление, маркетинговая стратегия, пользовательский опыт, цифровые услуги, эффективность системы, temir yoʻl transporti, innovatsion boshqaruv, marketing strategiyasi, foydalanuvchi tajribasi, raqamli xizmatlar, tizim samaradorligi
| APA | Mauzerov Jaxongir Ulugʻbek oʻgʻli (2025). ROLE OF MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF RAILWAY TRANSPORT SYSTEM AND IMPROVEMENT OF MANAGEMENT MECHANISMS. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/580 |
|---|---|
| GOST (OAK) | Mauzerov Jaxongir Ulugʻbek oʻgʻli ROLE OF MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF RAILWAY TRANSPORT SYSTEM AND IMPROVEMENT OF MANAGEMENT MECHANISMS // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/580. |
| MLA | Mauzerov Jaxongir Ulugʻbek oʻgʻli. “ROLE OF MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF RAILWAY TRANSPORT SYSTEM AND IMPROVEMENT OF MANAGEMENT MECHANISMS.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/580 |
| Chicago | Mauzerov Jaxongir Ulugʻbek oʻgʻli. “ROLE OF MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF RAILWAY TRANSPORT SYSTEM AND IMPROVEMENT OF MANAGEMENT MECHANISMS.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/580 |
| Harvard | Mauzerov Jaxongir Ulugʻbek oʻgʻli (2025) ‘ROLE OF MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF RAILWAY TRANSPORT SYSTEM AND IMPROVEMENT OF MANAGEMENT MECHANISMS’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/580 |
| BibTeX | @article{mauzerovjaxongirulugbekogli2025,
title = {ROLE OF MARKETING STRATEGIES IN INNOVATIVE DEVELOPMENT OF RAILWAY TRANSPORT SYSTEM AND IMPROVEMENT OF MANAGEMENT MECHANISMS},
author = {Mauzerov Jaxongir Ulugʻbek oʻgʻli},
journal = {Marketing},
year = {2025},
number = {11},
doi = {10.67668/mj/2025iss11/580},
url = {https://doi.org/10.67668/mj/2025iss11/580}
} |
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