This article discusses the theoretical and methodological foundations and practical aspects of effective organization of marketing research in the food market. The study systematically analyzes the dynamics of supply and demand in the market, 370 consumer purchasing behavior, the competitive environment, price volatility, and product quality factors. The characteristics of the food market — seasonality, storage and logistics constraints, the degree of dependence on imports, inter -brand competition, and consumersʼ need for healthy eating — are interpreted as decisive factors in organizing marketing research.
| Mualliflar | Murtozayeva Dilnoza Boboniyoz qizi |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss11/583 |
DOI: 10.67668/mj/2025iss11/583 · Maqolaning asl sahifasi
Food market, marketing research, consumer behavior, supply and demand analysis, market segmentation, competitive environment, price dynamics, product quality, digital marketing, cluster analysis, market forecasting, innovative marketing approaches, brand strategy, strategic management, consumer needs, food safety, market stability, marketing decision -making, Рынок продуктов питания, маркетинговые исследования, поведение потребителей, анализ спроса и предложения, сегментация рынка, конкурентная среда, динамика цен, качество продукции, цифровой маркетинг, кластерный анализ, прогнозирование рынка, инновационные маркетинговые подходы, стратегия бренда, стратегическое управление, потребности потребителей, безопасность пищевых продуктов, стабильность рынка, принятие маркетинговых решений, Oziq-ovqat bozori, marketing tadqiqotlari, isteʼmolchi xulq -atvori, talab va taklif tahlili, bozor segmentatsiyasi, raqobat muhiti, narxlar dinamikasi, mahsulot sifati, raqamli marketing, klaster tahlili, bozor prognozi, innovatsion marketing yondashuvlari, brend strategiyasi, strategik boshqaruv, isteʼmolchilar ehtiyoji, oziq -ovqat xavfsizligi, bozor barqarorligi, marketing qarorlarini qabul qilish
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