Theoretical basis of using correlation coefficients in marketing research

Muradov Rustamjon Sobitxonovich

Marketing · 2025-yil

Annotatsiya

The article discusses the theoretical foundations of correlation coefficients used to assess the relationships between variables in marketing research. Pearson, Spearman, and Kendall coefficients, as well as more complex forms of correlation (nonlinear and partial correlation), are explained using marketing indicators such as demand, price, advertising effectiveness, and consumer behavior.

Maqola ma’lumotlari
MualliflarMuradov Rustamjon Sobitxonovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-11-29
Son11
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss11/582
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss11/582 · Maqolaning asl sahifasi

Kalit so‘zlar

relationship, Pearson, Spearman, Kendall coefficients, advertising, marketing, brand image, взаимосвязь, коэффициенты Пирсона, Спирмена, Кендалла, реклама, маркетинг, имидж бренда, bogʻliqlik, Pearson, Spearman, Kendall koeffitsiyent lari, reklama, marketing, brend imiji

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMuradov Rustamjon Sobitxonovich (2025). THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/582
GOST (OAK)Muradov Rustamjon Sobitxonovich THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/582.
MLAMuradov Rustamjon Sobitxonovich. “THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/582
ChicagoMuradov Rustamjon Sobitxonovich. “THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/582
HarvardMuradov Rustamjon Sobitxonovich (2025) ‘THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/582
BibTeX
@article{muradovrustamjonsobitxonovich2025,
  title = {THEORETICAL BASIS OF USING CORRELATION COEFFICIENTS IN MARKETING RESEARCH},
  author = {Muradov Rustamjon Sobitxonovich},
  journal = {Marketing},
  year = {2025},
  number = {11},
  doi = {10.67668/mj/2025iss11/582},
  url = {https://doi.org/10.67668/mj/2025iss11/582}
}

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