The article discusses the theoretical foundations of correlation coefficients used to assess the relationships between variables in marketing research. Pearson, Spearman, and Kendall coefficients, as well as more complex forms of correlation (nonlinear and partial correlation), are explained using marketing indicators such as demand, price, advertising effectiveness, and consumer behavior.
| Mualliflar | Muradov Rustamjon Sobitxonovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss11/582 |
DOI: 10.67668/mj/2025iss11/582 · Maqolaning asl sahifasi
relationship, Pearson, Spearman, Kendall coefficients, advertising, marketing, brand image, взаимосвязь, коэффициенты Пирсона, Спирмена, Кендалла, реклама, маркетинг, имидж бренда, bogʻliqlik, Pearson, Spearman, Kendall koeffitsiyent lari, reklama, marketing, brend imiji
This article discusses the theoretical and methodological foundations and practical aspects of effective organization of marketing research in the food market. The study systematically analyzes the dynamics of supply…
This paper examines the development of a multifactorial system of indicators for assessing and improving a personʼs standard of living based on a neural network classification model. The study developed an integrated…
This article provides a theoretical analysis of improving the efficiency of investment projects in the automotive industry based on marketing research. The study systematically examines the impact of digital…
This article evaluates the integration of marketing strategies into the management mechanisms of the railway transport system based on empirical and comparative analysis. Drawing from the cases of Europe, India, and…
This article discusses the issues of evaluating the indicators of the use of marketing strategies in increasing the attractiveness of regional trade enterprises. Also, conclusions are drawn on the effective assessment…
This article provides a comprehensive analysis of the economic and social development indicators of five major regions of the world — Asia, Eurasia, Africa, North America, and South America. The study is based on key…
The article presents an empirical assessment of management mechanisms for technological modernization processes in industrial enterprises across regions. Core indicators such as the technological index, equipment…
The article examines the methodology for determining sectoral tax burden, its theoretical and practical foundations, as well as international experiences. It outlines the procedure for using indicators such as gross…
This article discusses the basics of assessing the indicators of the formation of innovative ecosystems in the sustainable development of the region. It also presents conclusions and proposals for assessing the…
As a result of large -scale empirical studies, which began in the 90s of the 20 th century in Western Europe and the United States, various employment manifestations and labor relations were formed, but they have little…