DEVELOPMENT OF METHODOLOGICAL APPROACHES TO THE SELECTION OF MARKETING STRATEGIES IN THE FOREIGN ECONOMIC ACTIVITY OF CHEMICAL ENTERPRISES

Akramov Boʻribek Faxriddin oʻgʻli, TDIU, Masofaviy va 2 -oliy taʼlim

Marketing · 2025-yil

Annotatsiya

This study focuses on identifying and enhancing the export potential of chemical industry enterprises in Uzbekistan by selecting clearly defined algorithms for the strategic management of their international activities. The article proposes the development of comprehensive programs and projects aimed at bringing chemical products to foreign markets. The research identifies methods for ensuring the adaptability of enterprises to changes in the international environment based on 296 traditional strategic marketing approaches aimed at achieving short -term goals and targeted sales volumes.

Maqola ma’lumotlari
MualliflarAkramov Boʻribek Faxriddin oʻgʻli, TDIU, Masofaviy va 2 -oliy taʼlim
JurnalMarketing
Nashr sanasi2025-03-28
Son3
TilO‘zbek
DOI10.67668/mj/2025iss3/418

Kalit so‘zlar

manufacturing enterprises, international marketing, international trade, marketing strategies, international marketing strategies, product market strategies, diversification, export, China, indicators, indicator assessment, targeted marketing strategies, производственные предприятия, международный маркетинг, международная торговля, маркетинговые стратегии, стратегии международного маркетинга, стратегии «товарного рынка», диверсификация, экспорт, Китай, индикаторы, оценка индикаторов, целевые маркетинговые стратегии, ishlab chiqarish korxonalari, xalqaro marketing, xalqaro savdo, marketing strategiyalari, xalqaro marketing strategiyalari, “tovar bozori” strategiyalari, diversifikatsiya, eksport, Xitoy, indikatorlar, indikatorlarni baholash, maqsadli marketing strategiy alari

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