This study analyzes the effectiveness of digital marketing tools in the context of modern tourism. User behavior is examined through the lens of the Push –Pull– Resistance model. A comparative evaluation of Social Media, Email marketing, and SEO strategies i s conducted to assess their impact on conversion, trust -building, and technical efficiency. In addition, a SWOT analysis reveals the strengths and 576 weaknesses of social media marketing, while the integration of technologies such as AI, VR, and chatbots is explored as a means to enhance user experience. The findings underscore the strategic role of digital marketing in influencing tourist decision -maki ng and provide practical recommendations for tourism professionals.
| Mualliflar | Abduvaxidov Abdumalik Maxkamovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-03-28 |
| Son | 3 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss3/414 |
DOI: 10.67668/mj/2025iss3/414 · Maqolaning asl sahifasi
tourism, digital marketing, social media, SEO, Email marketing, Push –Pull–Resistance model, SWOT analysis, user experience, technological transformation, conversion, туризм, цифровой маркетинг, социальные сети, SEO, Email -маркетинг, модель Push –Pull–Resistance, SWOT -анализ, пользовательский опыт, технологическая трансформация, конверсия, turizm, raqamli marketing, Social Media, SEO, Email marketing, Push –Pull–Resistance modeli, SWOT tahlil, foydalanuvchi tajribasi, texnologik transformatsiya, konversiya
The trade relations between Uzbekistan and India have grown stronger in recent years. The economic partnership has flourished, driven by countries’ mutual interests in trade, investment, and regional connectivity. This…
This research focuses on the leverage of JPMorgan Chase in order to gauge its financial health and risk vulnerability. While analyzing pivotal leverage ratios over recent years, we determine to what extent the bank…
This research aims to enhance the management mechanisms of investment projects in the education sector. The education system plays a vital role in the economic and social progress of a nation, making it essential to…
The article explores the role of cluster -based innovation ecosystems as a mechanism for integrating industrial enterprises into the global innovation network. It focuses on the key processes through which clusters…
This аrticlе еxаminеs thе dеvеlоpmеnt оf а pеrsоnnеl trаining strаtеgу bаsеd оn thе principl еs оf quаlitу mаnаgеmеnt in highеr еducаtiоn instituti оns frоm а sciеntific аnd prаcticаl pоint оf viеw. In thе еducаtiоnаl…
This article examines the current trends in the development of the hotel services market in Uzbekistan. It analyzes the dynamics of changes in the country’s hotel stock and presents the structure of hotels by category…
This study focuses on identifying and enhancing the export potential of chemical industry enterprises in Uzbekistan by selecting clearly defined algorithms for the strategic management of their international activities…
This article examines the behavioral aspects of financial behavior among the population of Uzbekistan based on empirical research. Key factors influencing household financial decisions are identified, including…
This article examines the role of digital transformation in sustainable economic development and its integration with ESG (Environmental, Social, Governance) investments. It highlights the significance of digital…
This article examines the current state and development trends of enterprises providing wellness services in Uzbekistan. It analyzes the dynamics of the hotel and sanatorium stock, describes the specifics of the…