Impact of digital marketing on modern tourism

Abduvaxidov Abdumalik Maxkamovich

Marketing · 2025-yil

Annotatsiya

This study analyzes the effectiveness of digital marketing tools in the context of modern tourism. User behavior is examined through the lens of the Push –Pull– Resistance model. A comparative evaluation of Social Media, Email marketing, and SEO strategies i s conducted to assess their impact on conversion, trust -building, and technical efficiency. In addition, a SWOT analysis reveals the strengths and 576 weaknesses of social media marketing, while the integration of technologies such as AI, VR, and chatbots is explored as a means to enhance user experience. The findings underscore the strategic role of digital marketing in influencing tourist decision -maki ng and provide practical recommendations for tourism professionals.

Maqola ma’lumotlari
MualliflarAbduvaxidov Abdumalik Maxkamovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-03-28
Son3
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss3/414
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss3/414 · Maqolaning asl sahifasi

Kalit so‘zlar

tourism, digital marketing, social media, SEO, Email marketing, Push –Pull–Resistance model, SWOT analysis, user experience, technological transformation, conversion, туризм, цифровой маркетинг, социальные сети, SEO, Email -маркетинг, модель Push –Pull–Resistance, SWOT -анализ, пользовательский опыт, технологическая трансформация, конверсия, turizm, raqamli marketing, Social Media, SEO, Email marketing, Push –Pull–Resistance modeli, SWOT tahlil, foydalanuvchi tajribasi, texnologik transformatsiya, konversiya

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAbduvaxidov Abdumalik Maxkamovich (2025). IMPACT OF DIGITAL MARKETING ON MODERN TOURISM. Marketing, (3). https://doi.org/10.67668/mj/2025iss3/414
GOST (OAK)Abduvaxidov Abdumalik Maxkamovich IMPACT OF DIGITAL MARKETING ON MODERN TOURISM // Marketing. – 2025. – № 3. – DOI: 10.67668/mj/2025iss3/414.
MLAAbduvaxidov Abdumalik Maxkamovich. “IMPACT OF DIGITAL MARKETING ON MODERN TOURISM.” Marketing, (3), 2025. https://doi.org/10.67668/mj/2025iss3/414
ChicagoAbduvaxidov Abdumalik Maxkamovich. “IMPACT OF DIGITAL MARKETING ON MODERN TOURISM.” Marketing, (3) (2025). https://doi.org/10.67668/mj/2025iss3/414
HarvardAbduvaxidov Abdumalik Maxkamovich (2025) ‘IMPACT OF DIGITAL MARKETING ON MODERN TOURISM’, Marketing, (3). https://doi.org/10.67668/mj/2025iss3/414
BibTeX
@article{abduvaxidovabdumalikmaxkamovich2025,
  title = {IMPACT OF DIGITAL MARKETING ON MODERN TOURISM},
  author = {Abduvaxidov Abdumalik Maxkamovich},
  journal = {Marketing},
  year = {2025},
  number = {3},
  doi = {10.67668/mj/2025iss3/414},
  url = {https://doi.org/10.67668/mj/2025iss3/414}
}

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