Using empirical data from a survey of 60 information-library centre specialists, the article diagnoses the reflexive component of marketing competence. A quantitative gap between the implementation and the recognition of marketing practices (0.43 per respondent) and its inverse dependence on self-assessment are revealed. Pedagogical implications are substantiated.
| Mualliflar | Grebenyuk , Martin, Гребенюк , Мартин, Grebenyuk , Martin |
|---|---|
| Jurnal | Тамаддун нури |
| Nashr sanasi | 2026-06-30 |
| Jild | 6 |
| Son | 81 |
| Betlar | 161-164 |
| Til | Rus |
| DOI | 10.69691/ph5ykr34 |
DOI: 10.69691/ph5ykr34 · Maqolaning asl sahifasi
reflexive component, marketing competence, information-library sphere, diagnostics, recognition gap, professional training, competence approach, unrecognised activity., рефлексивный компонент, маркетинговая компетентность, информационно-библиотечная сфера, диагностика, разрыв осознания, профессиональная подготовка, компетентностный подход, неосознанная деятельность., refleksiv komponent, marketing kompetentligi, axborot-kutubxona sohasi, diagnostika, anglash tafovuti, kasbiy tayyorgarlik, kompetentlik yondashuvi, anglanmagan faoliyat.
This article examines the use of the Arabic language in the mass media. The relationship between Classical Arabic (fuṣḥā) and the vernacular (āmmiyya) is entering a new stage under globalization: social networks and…
This article highlights the issues of preparing children for primary education, and developing their intellectual, creative, and social abilities within the framework of the Concept of Development of the Preschool…
This article analyzes the psychological content of the concept of risk, its role in human activity, and the main theoretical approaches. Its essence is revealed on the basis of cognitive, emotional, and motivational…
This article discusses the pedagogical and methodological aspects of organizing gymnastics classes for preschool children. It also analyzes the importance of gymnastics exercises in the physical development of children…
This article analyzes the historical and philosophical stages of the transformation of social consciousness from Jadidism to the era of New Uzbekistan. The study highlights the interrelationship of the ideas of the…
This article provides a scientific analysis of the plot structure and the central component the travel motif in the “Gorogly” cycle of Uzbek folk heroic epics. The study reveals the significance of the…
This article represents the first comprehensive study of all types of motifs used in the plots of uzbek folk fairy tales, classifying them by their role in the plot, meaning, structure, and what they represent.
This article analyzes the measurement units used in the markets оf the Khiva Khanate during the secоnd half оf the nineteenth century and the beginning оf the twentieth century, as well as their rоle in trade and…
This article presents a comparative analysis of the emergence of the phenomenon of virtual TV presenters based on artificial intelligence and its impact on television journalism. Based on international experience, the…
The article analyzes the ontological transformation of virtual culture under the influence of digital communication. It examines how information flows, network relations, and media affect knowledge, identity, and the…