Tourism discourse and the language of tourism are central to shaping perceptions, constructing identities, and influencing tourist behavior. This article provides a comprehensive theoretical analysis of tourism discourse, examining its linguistic, semiotic, and sociocultural dimensions. It highlights tourism language's persuasive and representational functions, emphasizing its role in promoting destinations and constructing cultural narratives. The study also explores the contributions of Uzbek scholars, who have examined tourism discourse in Central Asia, focusing on cultural heritage, national identity, and digital media. Drawing on these insights, the article offers concrete scientific conclusions and practical recommendations for enhancing authenticity, leveraging digital platforms, and promoting cultural sensitivity in tourism communication. This research underscores the importance of context-specific approaches to tourism discourse in a globalized world by bridging theory and practice.
| Mualliflar | Pirmatova, Aziza, Пирматова, Азиза, Pirmatova, Aziza |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashr sanasi | 2025-02-15 |
| Jild | 3 |
| Son | 1 |
| Betlar | 79-85 |
| Til | Ingliz |
| DOI | 10.47689/2181-3701-vol3-iss1-pp79-85 |
DOI: 10.47689/2181-3701-vol3-iss1-pp79-85 · Maqolaning asl sahifasi
tourism discourse, language of tourism, cultural representation, digital tourism, Uzbek tourism, туристический дискурс, язык туризма, культурное представление, цифровой туризм, узбекский туризм, turizm nutqi, turizm tili, madaniy tasvir, raqamli turizm, o‘zbek turizmi
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