The role and sociolinguistic significance of advertising in Chinese

Norbotayeva , Dilfuza, Норбутаева , Дильфуза, Norbo‘tayeva , Dilfuza

Хорижий лингвистика ва лингводидактика · 2024-yil

Annotatsiya

This article is devoted to the study of the language of advertisements in Chinese and their sociolinguistic aspects. In Chinese advertisements, language as a cultural indicator not only serves to transmit information, but also to form social values and strengthen them. China's traditional and modern values, national identity and different social strata in society are expressed through advertising. At the same time, the language images and stylistic styles used in advertising also reflect the sociolinguistic changes of the society. This article analyzes the sociolinguistic significance of advertising in Chinese society and emphasizes the role of social groups, gender stereotypes, and cultural codes in it.

Maqola ma’lumotlari
MualliflarNorbotayeva , Dilfuza, Норбутаева , Дильфуза, Norbo‘tayeva , Dilfuza
JurnalХорижий лингвистика ва лингводидактика
NashriyotСамарқанд давлат чет тиллар институти
ISSN0000-0003, 4295-8199
Nashr sanasi2024-10-25
Jild2
Son4/S
Betlar39-44
TilIngliz
Ilmiy sohaFilologiya
DOI10.47689/2181-3701-vol2-iss4/s-pp39-44
Indeksga qo‘shilgan2026-08-26

DOI: 10.47689/2181-3701-vol2-iss4/s-pp39-44 · Maqolaning asl sahifasi

Kalit so‘zlar

Xitoy tili, reklama, sotsiolingvistika, madaniy kodlar, milliy identitet, ijtimoiy qatlamlar, gender stereotiplari, til va qadriyatlar, китайский язык, реклама, социолингвистика, культурные коды, национальная идентичность, социальные слои, гендерные стереотипы, язык и ценности, Chinese language, advertising, sociolinguistics, cultural codes, national identity, social strata, gender stereotypes, language and values

Ilmiy soha

Filologiya

Iqtibos keltirish

APANorbotayeva , Dilfuza, Норбутаева , Дильфуза, & Norbo‘tayeva , Dilfuza (2024). The role and sociolinguistic significance of advertising in Chinese. Хорижий лингвистика ва лингводидактика, 2(4/S), 39-44. https://doi.org/10.47689/2181-3701-vol2-iss4/s-pp39-44
GOST (OAK)Norbotayeva , Dilfuza, Норбутаева , Дильфуза, Norbo‘tayeva , Dilfuza The role and sociolinguistic significance of advertising in Chinese // Хорижий лингвистика ва лингводидактика. – 2024. – T. 2, № 4/S. – P. 39-44. – DOI: 10.47689/2181-3701-vol2-iss4/s-pp39-44.
MLANorbotayeva , Dilfuza, Норбутаева , Дильфуза, and Norbo‘tayeva , Dilfuza. “The role and sociolinguistic significance of advertising in Chinese.” Хорижий лингвистика ва лингводидактика, 2(4/S), 39-44, 2024. https://doi.org/10.47689/2181-3701-vol2-iss4/s-pp39-44
ChicagoNorbotayeva , Dilfuza, Норбутаева , Дильфуза, and Norbo‘tayeva , Dilfuza. “The role and sociolinguistic significance of advertising in Chinese.” Хорижий лингвистика ва лингводидактика, 2(4/S), 39-44 (2024). https://doi.org/10.47689/2181-3701-vol2-iss4/s-pp39-44
HarvardNorbotayeva , Dilfuza, Норбутаева , Дильфуза, and Norbo‘tayeva , Dilfuza (2024) ‘The role and sociolinguistic significance of advertising in Chinese’, Хорижий лингвистика ва лингводидактика, 2(4/S), 39-44. https://doi.org/10.47689/2181-3701-vol2-iss4/s-pp39-44
BibTeX
@article{norbotayevadilfuza2024,
  title = {The role and sociolinguistic significance of advertising in Chinese},
  author = {Norbotayeva , Dilfuza and Норбутаева , Дильфуза and Norbo‘tayeva , Dilfuza},
  journal = {Хорижий лингвистика ва лингводидактика},
  year = {2024},
  volume = {2},
  number = {4/S},
  pages = {39-44},
  doi = {10.47689/2181-3701-vol2-iss4/s-pp39-44},
  url = {https://doi.org/10.47689/2181-3701-vol2-iss4/s-pp39-44}
}

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