The article discusses the increasing role of advertising in our lives and its importance in transmitting information to people. Not only in Uzbekistan, but throughout the world, leading businessmen and business people use television and the Internet to broadcast advertising, which is one of the most effective methods. Thanks to the widespread use of electronics in the era of technology, a large audience in Uzbekistan and beyond is actively using these means, which contributes to the expansion of advertising broadcasts using these technologies. Advertising has both direct and indirect influence on our lives.
| Mualliflar | Nematova , Iroda, Нематова , Ирода, Ne’matova , Iroda |
|---|---|
| Jurnal | Хорижий лингвистика ва лингводидактика |
| Nashriyot | Самарқанд давлат чет тиллар институти |
| ISSN | 0000-0003, 4295-8199 |
| Nashr sanasi | 2024-02-05 |
| Jild | 2 |
| Son | 1 |
| Betlar | 53-60 |
| Til | Ingliz |
| Ilmiy soha | Filologiya |
| DOI | 10.47689/2181-3701-vol2-iss1-pp53-60 |
| Indeksga qo‘shilgan | 2026-08-26 |
DOI: 10.47689/2181-3701-vol2-iss1-pp53-60 · Maqolaning asl sahifasi
реклама, манипуляция, локализация, потребитель, интенсивность, риторические средства, Интернет, advertising, manipulation, localization, consumer, intensity, rhetorical tools, the Internet, reklama, manipulyatsiya, lokalizatsiya, iste’molchi, intensivlik, ritorik vositalar, internet
| APA | Nematova , Iroda, Нематова , Ирода, & Ne’matova , Iroda (2024). Linguistic features of advertising text. Хорижий лингвистика ва лингводидактика, 2(1), 53-60. https://doi.org/10.47689/2181-3701-vol2-iss1-pp53-60 |
|---|---|
| GOST (OAK) | Nematova , Iroda, Нематова , Ирода, Ne’matova , Iroda Linguistic features of advertising text // Хорижий лингвистика ва лингводидактика. – 2024. – T. 2, № 1. – P. 53-60. – DOI: 10.47689/2181-3701-vol2-iss1-pp53-60. |
| MLA | Nematova , Iroda, Нематова , Ирода, and Ne’matova , Iroda. “Linguistic features of advertising text.” Хорижий лингвистика ва лингводидактика, 2(1), 53-60, 2024. https://doi.org/10.47689/2181-3701-vol2-iss1-pp53-60 |
| Chicago | Nematova , Iroda, Нематова , Ирода, and Ne’matova , Iroda. “Linguistic features of advertising text.” Хорижий лингвистика ва лингводидактика, 2(1), 53-60 (2024). https://doi.org/10.47689/2181-3701-vol2-iss1-pp53-60 |
| Harvard | Nematova , Iroda, Нематова , Ирода, and Ne’matova , Iroda (2024) ‘Linguistic features of advertising text’, Хорижий лингвистика ва лингводидактика, 2(1), 53-60. https://doi.org/10.47689/2181-3701-vol2-iss1-pp53-60 |
| BibTeX | @article{nematovairoda2024,
title = {Linguistic features of advertising text},
author = {Nematova , Iroda and Нематова , Ирода and Ne’matova , Iroda},
journal = {Хорижий лингвистика ва лингводидактика},
year = {2024},
volume = {2},
number = {1},
pages = {53-60},
doi = {10.47689/2181-3701-vol2-iss1-pp53-60},
url = {https://doi.org/10.47689/2181-3701-vol2-iss1-pp53-60}
} |
Boshqa maqola uchun iqtibos tayyorlash
This article analyzes the role of phraseological units (idioms) in the semantic and linguocultural aspects of the analysis of literary texts. A lexical and linguistic analysis of phraseological units with a numerical…
This article examines in detail the importance of developing intercultural communicative competence among students of academic lyceums in Uzbekistan. The main goal of this development is to prepare graduates to continue…
This article explores the importance of teacher support in maximizing the benefits of the flipped classroom model. The flipped classroom approach involves moving direct instruction outside of the class via prerecorded…
This article examines the conceptualization of “anger” among native English speakers. The conceptual study of emotion is a well-established tradition in linguistics. Following the work of Fullen (1997) in analyzing…
The development of corpus linguistics is closely related to the widespread use of language corpora in finding solutions to linguistic problems. It is known that corpus linguistics has a set of methods focused mainly on…
The main meaning of the phrase ir a + infinitive as a phraseological construction in Presente and Imperfecto de Indicativo is to express the future tense with various shades. Semantic shades of the future tense are…
This article highlights key aspects of verbal and nonverbal aggression, including their main characteristics, types and scientific opinions. Aggressive behavior that arises during communication, its motivation and…
The purpose of this article is to analyze pragmatically the display of family roles in the Russian language based on the “husband-wife” dichotomy, analyzed in a historical context. We analyze linguistic expressions…
This article analyzes the use of personal deixis in scientific texts on agriculture in English and Uzbek. First, the opinions of linguists on the phenomenon of deixis, in particular personal deixis, are presented, and…
The purpose of this article is to analyze the features of the translation of realities in a literary text, as well as to study the most common methods of translating realities, using the example of the novels by A…
Хорижий лингвистика ва лингводидактика — barcha maqolalar · 2024-yil arxivi
Ushbu maqolamizda korxonalarning ishlab chiqarish va sotish rejasining bajarilishida materiallar hisobini tahlil qilish va bozor munosabatlariga asoslangan boshqaruv korxonalarining barcha turdagi resurslardan samarali…
This article explores the role of the narrative genre in enhancing productive speech skills, both oral and written. It examines how narrative structures, storytelling techniques, and genre-specific linguistic features…
Ushbu maqolada ingliz tilini xorijiy til sifatida o‘rganishda yangi so‘zlarni vizual va verbal usullar orqali o‘zlashtirish samaradorligi tahlil qilinadi. Tadqiqotda vizual materiallar (rasmlar, grafik tasvirlar va…
Ushbu maqolada mashina tarjimasi (MT) vositalarining Toshkent Kimyo xalqaro universitetida tahsil olayotgan o‘zbek-ingliz ikki tilli talabalarning ingliz tilidagi yozma ishlarida uchraydigan xatolarga ta’siri…
Maqolada 1892-yilda “Туркестанские ведомости” gazetasida chop etilgan Sattorxon Abdulg'afforovning “Qo'qon xonligining ruslar tomonidan istilo etilishidan oldingi ichki ahvoli haqida qisqacha ocherk” asarining…
This article examines the linguistic units and metaphorical fields that structure English ecological discourse — the texts that construct public understanding of nature and environmental crisis. Drawing on Conceptual…
Maqolada 1929–1930-yillardan boshlab O‘zbekiston SSRda amalga oshirilgan yalpi kollektivlashtirish, “quloqlarni sinf sifatida tugatish” siyosati va majburiy surgunning mahalliy jamiyat hayotiga ta’siri Farg‘ona vodiysi…
Amudaryo quyi oqimidagi sugʻoriladigan hududlarda qishloq xoʻjaligi qurgʻoqchiligini asosan yogʻin emas, balki daryodan olinadigan suv hajmi belgilaydi. Tadqiqotda Xorazm viloyatida bir yillik (2000, 2008, 2011) va…