The article presents the results of a study to determine the characteristics of the market orientation of a small business marketing strategy. Taking into account the significance of the development of small and medium-sized businesses, as well as the proven theoretical connection between market orientation and entrepreneurial activity, features of adapting this concept for small and medium-sized enterprises are presented. According to the results of the study, when implementing market orientation, not only the main problem areas faced by small businesses were identified, but also the advantages and necessary conditions for its development in this area: the level of market orientation of small businesses, knowledge (understanding) of the essence of entrepreneurship and its values , establishing close relationships with consumers and major retailers, and integrating marketing. All this, as a result, provides a common platform for creating a market-oriented situation and improving it will help to better understand the processes necessary to orient an enterprise to the market and consumers.
| Mualliflar | Рахматова, С.Ш. |
|---|---|
| Jurnal | Темир йўл транспорти: долзарб масалалар ва инновациялар |
| Nashr sanasi | 2024-02-24 |
| Jild | 4 |
| Son | 4 |
| Betlar | 56-60 |
| Til | Ingliz |
рыночная ориентация, маркетинг, формирование ориентации на рынок, малый бизнес, маркетинговый менежмент., market orientation, marketing, formation of market orientation, small business, marketing management.
This article presents the design and principle of operation of a magnetoelastic transducer with a sensitive element to mechanical forces. In contrast to the existing converters, a design has been proposed that allows…
This article investigates the impact of travel information on transport choice behavior and the impact of travel time display. To this end, we estimate linear regression models using data from the Mobility Survey, which…
It is known that the relationship between stresses and deformations in reinforced concrete is significantly different for the stage of its work with and without cracks. In practical calculations of reinforced concrete…
Forecasting the electrical load provides the main basis for decision-making when managing the power supply system of railway transport. In this case, it is necessary to find the initial and optimal modes, evaluate their…
The main delays of vehicles on bus routes are observed at stops and along sections of routes. The delay at stops is determined based on the boarding and disembarking times according to the needs of passengers. During a…
The article presents feasibility studies of the use of basalt reinforcement in structural elements of bridge structures. We know that currently there are cases when reinforced concrete becomes expensive from an economic…
This article presents a comprehensive comparative analysis of Interior Permanent Magnet (IPM) motors and Surface Permanent Magnet (SPM) motors, two widely used motor types in various industrial and technological…
The functional purpose of the supports is the transfer of vertical and horizontal loads to the ground, including the weight of structures of superstructures, devices of the bridge bed on highways, structural loads of…
The article analyzes existing methods for determining soil pressure on an underground structure. Three options for determining soil pressure on an underground structure are considered. The first is the method of…
When operating railways, much attention is paid to the diagnostics of catenary systems as a non-redundant part of the power supply system. Periodic monitoring of the misalignment of reinforced concrete catenary poles…
Темир йўл транспорти: долзарб масалалар ва инновациялар — barcha maqolalar