Oʻzbekistonda kichik biznes korxonalarining raqamli yetukligini baholash va rivojlantirish yoʻnalishlari

Maftuna Samiyeva

Marketing · 2026-yil

Annotatsiya

The article examined the conceptual and methodological foundations for assessing the digital maturity of small businesses in Uzbekistan and identified priority areas for its development. The study aimed to systematize criteria for measuring how far small enterprises had adopted digital technologies and to propose a phased approach to digital advancement. Comparative literature analysis, a systems perspective, classification and logical synthesis were applied. Digital maturity was treated across six dimensions: digital strategy and management, technological infrastructure, digitalization of business processes, data and information security, employees’ digital competencies, and digital customer engagement. Each dimension was scored from 0 to 4, the scores were aggregated into a digital maturity index ranging from 0 to 100, and enterprises were classified into initial, developing and advanced levels. Cloud services, e-commerce, digital payments, CRM systems, employee training and stronger cybersecurity were substantiated as development priorities. Empirical validation of the approach on enterprise data was set as a task for further research.

Maqola ma’lumotlari
MualliflarMaftuna Samiyeva
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-10-15
Son10
Betlar475-483
TilO‘zbek
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss10/2239
Indeksga qo‘shilgan2026-10-31

DOI: 10.67668/mj/2026iss10/2239 · Maqolaning asl sahifasi

Kalit so‘zlar

kichik biznes, raqamli yetuklik, raqamli transformatsiya, raqamli iqtisodiyot, raqamli kompetensiyalar, raqamli infratuzilma, elektron tijorat, raqamli yetuklik indeksi, raqobatbardoshlik, biznes jarayonlari, малый бизнес, цифровая зрелость, цифровая трансформация, цифровая экономика, цифровые компетенции, цифровая инфраструктура, электронная коммерция, индекс цифровой зрелости, конкурентоспособность, бизнес-процессы, small business, digital maturity, digital transformation, digital economy, digital competencies, digital infrastructure, e-commerce, digital maturity index, competitiveness, business processes

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMaftuna Samiyeva (2026). OʻZBEKISTONDA KICHIK BIZNES KORXONALARINING RAQAMLI YETUKLIGINI BAHOLASH VA RIVOJLANTIRISH YOʻNALISHLARI. Marketing, (10), 475-483. https://doi.org/10.67668/mj/2026iss10/2239
GOST (OAK)Maftuna Samiyeva OʻZBEKISTONDA KICHIK BIZNES KORXONALARINING RAQAMLI YETUKLIGINI BAHOLASH VA RIVOJLANTIRISH YOʻNALISHLARI // Marketing. – 2026. – № 10. – B. 475-483. – DOI: 10.67668/mj/2026iss10/2239.
MLAMaftuna Samiyeva. “OʻZBEKISTONDA KICHIK BIZNES KORXONALARINING RAQAMLI YETUKLIGINI BAHOLASH VA RIVOJLANTIRISH YOʻNALISHLARI.” Marketing, (10), 475-483, 2026. https://doi.org/10.67668/mj/2026iss10/2239
ChicagoMaftuna Samiyeva. “OʻZBEKISTONDA KICHIK BIZNES KORXONALARINING RAQAMLI YETUKLIGINI BAHOLASH VA RIVOJLANTIRISH YOʻNALISHLARI.” Marketing, (10), 475-483 (2026). https://doi.org/10.67668/mj/2026iss10/2239
HarvardMaftuna Samiyeva (2026) ‘OʻZBEKISTONDA KICHIK BIZNES KORXONALARINING RAQAMLI YETUKLIGINI BAHOLASH VA RIVOJLANTIRISH YOʻNALISHLARI’, Marketing, (10), 475-483. https://doi.org/10.67668/mj/2026iss10/2239
BibTeX
@article{maftunasamiyeva2026,
  title = {OʻZBEKISTONDA KICHIK BIZNES KORXONALARINING RAQAMLI YETUKLIGINI BAHOLASH VA RIVOJLANTIRISH YOʻNALISHLARI},
  author = {Maftuna Samiyeva},
  journal = {Marketing},
  year = {2026},
  number = {10},
  pages = {475-483},
  doi = {10.67668/mj/2026iss10/2239},
  url = {https://doi.org/10.67668/mj/2026iss10/2239}
}

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