Directions for improving marketing strategies for the development of the higher education system of Uzbekistan

Asatullaev Khurshid Sunatullaevich, Nasirkhodjaeva Dilafruz Sabitkhanovna, Abdullayeva Madina Kamilovna

Меҳнат иқтисодиёти ва инсон капитали · 2026-yil

Annotatsiya

The article provides a comprehensive analysis of the theoretical and methodological foundations of the marketing system in the context of the formation and development of the educational services market and its role in increasing the efficiency of higher educational institutions. The need to introduce market principles in the organization and management of educational services, identify consumer needs, form competitive educational services, and effectively use marketing strategies to ensure the strategic development of educational institutions is substantiated. Also, priority areas for the modernization of the higher education system of the Republic of Uzbekistan, the development of a competitive environment in the educational services market, and the use of systematic marketing approaches in establishing effective cooperation with stakeholders have been identified. Based on the results of the research, scientific conclusions and practical recommendations were developed to improve the marketing activities of higher education institutions, increase the quality of educational services, sustainably form a student contingent, and strengthen the competitiveness of educational institutions.

Maqola ma’lumotlari
MualliflarAsatullaev Khurshid Sunatullaevich, Nasirkhodjaeva Dilafruz Sabitkhanovna, Abdullayeva Madina Kamilovna
JurnalМеҳнат иқтисодиёти ва инсон капитали
NashriyotТДИУ
ISSN3030-3117
Nashr sanasi2026-10-29
Son1.
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/lehc/voliss1-maxsus/501
Indeksga qo‘shilgan2026-10-29

DOI: 10.67668/lehc/voliss1-maxsus/501 · Maqolaning asl sahifasi

Kalit so‘zlar

ta’lim xizmatlari bozori, ta’lim tizimi, mehnat bozori, marketing strategiyasi, marketing tadqiqotlari, raqobatbardoshlik, рынок образовательных услуг, система образования, рынок труда, маркетинговая стратегия, маркетинговые исследования, конкурентоспособность, market for educational services, education system, labor market, marketing strategy, marketing research, competitiveness

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAsatullaev Khurshid Sunatullaevich, Nasirkhodjaeva Dilafruz Sabitkhanovna, & Abdullayeva Madina Kamilovna (2026). DIRECTIONS FOR IMPROVING MARKETING STRATEGIES FOR THE DEVELOPMENT OF THE HIGHER EDUCATION SYSTEM OF UZBEKISTAN. Меҳнат иқтисодиёти ва инсон капитали, (1.). https://doi.org/10.67668/lehc/voliss1-maxsus/501
GOST (OAK)Asatullaev Khurshid Sunatullaevich, Nasirkhodjaeva Dilafruz Sabitkhanovna, Abdullayeva Madina Kamilovna DIRECTIONS FOR IMPROVING MARKETING STRATEGIES FOR THE DEVELOPMENT OF THE HIGHER EDUCATION SYSTEM OF UZBEKISTAN // Меҳнат иқтисодиёти ва инсон капитали. – 2026. – № 1.. – DOI: 10.67668/lehc/voliss1-maxsus/501.
MLAAsatullaev Khurshid Sunatullaevich, Nasirkhodjaeva Dilafruz Sabitkhanovna, and Abdullayeva Madina Kamilovna. “DIRECTIONS FOR IMPROVING MARKETING STRATEGIES FOR THE DEVELOPMENT OF THE HIGHER EDUCATION SYSTEM OF UZBEKISTAN.” Меҳнат иқтисодиёти ва инсон капитали, (1.), 2026. https://doi.org/10.67668/lehc/voliss1-maxsus/501
ChicagoAsatullaev Khurshid Sunatullaevich, Nasirkhodjaeva Dilafruz Sabitkhanovna, and Abdullayeva Madina Kamilovna. “DIRECTIONS FOR IMPROVING MARKETING STRATEGIES FOR THE DEVELOPMENT OF THE HIGHER EDUCATION SYSTEM OF UZBEKISTAN.” Меҳнат иқтисодиёти ва инсон капитали, (1.) (2026). https://doi.org/10.67668/lehc/voliss1-maxsus/501
HarvardAsatullaev Khurshid Sunatullaevich, Nasirkhodjaeva Dilafruz Sabitkhanovna, and Abdullayeva Madina Kamilovna (2026) ‘DIRECTIONS FOR IMPROVING MARKETING STRATEGIES FOR THE DEVELOPMENT OF THE HIGHER EDUCATION SYSTEM OF UZBEKISTAN’, Меҳнат иқтисодиёти ва инсон капитали, (1.). https://doi.org/10.67668/lehc/voliss1-maxsus/501
BibTeX
@article{asatullaevkhurshidsunatullaevich2026,
  title = {DIRECTIONS FOR IMPROVING MARKETING STRATEGIES FOR THE DEVELOPMENT OF THE HIGHER EDUCATION SYSTEM OF UZBEKISTAN},
  author = {Asatullaev Khurshid Sunatullaevich and Nasirkhodjaeva Dilafruz Sabitkhanovna and Abdullayeva Madina Kamilovna},
  journal = {Меҳнат иқтисодиёти ва инсон капитали},
  year = {2026},
  number = {1.},
  doi = {10.67668/lehc/voliss1-maxsus/501},
  url = {https://doi.org/10.67668/lehc/voliss1-maxsus/501}
}

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