Increasing trust in crowdfunding platforms - guarantee of funding of business projects

Kalandarov , Aminjon, Каландаров , Аминжон, Qalandarov , Aminjon

Жамият ва инновациялар / Общество и инновации / Society and innovations · 2023-yil

Annotatsiya

Crowdfunding can be an important alternative financing method for small businesses, start-ups, and non-profit organizations. But trust in these platforms needs to be built before potential users decide to use crowdfunding, and so far, there has been no detailed analysis of how crowdfunding platforms build trust among users. A comparative analysis of crowdfunding platforms reveals a diversity of organizational practices aimed at ensuring four levels of trust: trust in the platform, the project, the users, and the concept of crowdfunding as a whole.

Maqola ma’lumotlari
MualliflarKalandarov , Aminjon, Каландаров , Аминжон, Qalandarov , Aminjon
JurnalЖамият ва инновациялар / Общество и инновации / Society and innovations
Nashr sanasi2023-01-25
Jild4
Son1/S
Betlar136-141
TilO‘zbek
DOI10.47689/2181-1415-vol4-iss1-pp136-141

Kalit so‘zlar

kraudfanding, platforma, alternative moliyalashtirish, potensial investorlar ishonchi, краудфандинг, платформа, альтернативное финансирование, доверие потенциальных инвесторов, crowdfunding, platform, alternative financing, trust of potential investors

Ilmiy soha

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Жамият ва инновациялар / Общество и инновации / Society and innovations — barcha maqolalar