This article makes a conceptual and methodological contribution. The constructs are derived from the literatureon dress and identity, nation branding, and destination image and are operationalised as reflective scales with threeindicators each. The proposed research design combines visual content analysis, a survey analysed using partial leastsquares structural equation modelling (PLS-SEM), and an online experiment. The third component is included specificallybecause the first two methods cannot establish causal direction. The article presents a construct framework withitem-level measurement instruments, a specified model comprising seven hypotheses, a three-study design with definedsampling and analytical thresholds, and an explicit account of potential threats to validity and corresponding remedies.The proposed framework is designed to be practically executable rather than merely illustrative
| Mualliflar | Yusupova , Mokhinur |
|---|---|
| Jurnal | Innovation science and technologiy |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| Nashr sanasi | 2026-09-01 |
| Jild | 2 |
| Son | 9 |
| Betlar | 277-286 |
| Til | Ingliz |
| DOI | 10.5281/zenodo.22804720 |
| Indeksga qo‘shilgan | 2026-10-10 |
DOI: 10.5281/zenodo.22804720 · Maqolaning asl sahifasi
nation brand; fashion elements; national dress; destination image; PLS-SEM; experimental design; research methodology; authenticity; content analysis; measurement
| APA | Yusupova , Mokhinur (2026). THE ROLE OF FASHION ELEMENTS IN THE FORMATION OF A NATION BRAND: A CONCEPTUAL FRAMEWORK AND RESEARCH METHODOLOGY. Innovation science and technologiy, 2(9), 277-286. https://doi.org/10.5281/zenodo.22804720 |
|---|---|
| GOST (OAK) | Yusupova , Mokhinur THE ROLE OF FASHION ELEMENTS IN THE FORMATION OF A NATION BRAND: A CONCEPTUAL FRAMEWORK AND RESEARCH METHODOLOGY // Innovation science and technologiy. – 2026. – T. 2, № 9. – P. 277-286. – DOI: 10.5281/zenodo.22804720. |
| MLA | Yusupova , Mokhinur. “THE ROLE OF FASHION ELEMENTS IN THE FORMATION OF A NATION BRAND: A CONCEPTUAL FRAMEWORK AND RESEARCH METHODOLOGY.” Innovation science and technologiy, 2(9), 277-286, 2026. https://doi.org/10.5281/zenodo.22804720 |
| Chicago | Yusupova , Mokhinur. “THE ROLE OF FASHION ELEMENTS IN THE FORMATION OF A NATION BRAND: A CONCEPTUAL FRAMEWORK AND RESEARCH METHODOLOGY.” Innovation science and technologiy, 2(9), 277-286 (2026). https://doi.org/10.5281/zenodo.22804720 |
| Harvard | Yusupova , Mokhinur (2026) ‘THE ROLE OF FASHION ELEMENTS IN THE FORMATION OF A NATION BRAND: A CONCEPTUAL FRAMEWORK AND RESEARCH METHODOLOGY’, Innovation science and technologiy, 2(9), 277-286. https://doi.org/10.5281/zenodo.22804720 |
| BibTeX | @article{yusupovamokhinur2026,
title = {THE ROLE OF FASHION ELEMENTS IN THE FORMATION OF A NATION BRAND: A CONCEPTUAL FRAMEWORK AND RESEARCH METHODOLOGY},
author = {Yusupova , Mokhinur},
journal = {Innovation science and technologiy},
year = {2026},
volume = {2},
number = {9},
pages = {277-286},
doi = {10.5281/zenodo.22804720},
url = {https://doi.org/10.5281/zenodo.22804720}
} |
Boshqa maqola uchun iqtibos tayyorlash
pretrained Sortformer model was adapted to Karakalpak using a 20-hour multi-speaker speech corpus. Themodel was evaluated with DER and JER metrics to determine the effectiveness of language-specific adaptation for…
The development of e-commerce in Uzbekistan is examined in the context of global digital economy trends.As the role of e-commerce in international trade and economic activity continues to expand, countries are…
The article analyzes the transformation of crowdfunding under the influence of technological innovations, primarilyblockchain and artificial intelligence. It examines how the integration of smart contracts, big data…
The integration of manufacturing enterprises, service providers, infrastructure organizations, and other partnerstructures operating within the value-added chain into a unified cluster system creates favorable…
The study presents a comparative documentary analysis of four cases, namely the Republic of Korea, Japan,Indonesia, and Scotland in the United Kingdom, with Uzbekistan serving as the comparator. Instruments are…
An evaluation mechanism is only as effective as the metrics on which it relies. This article examines the metricsused to evaluate marketing promotion in higher education in relation to the outcomes they are intended to…
Digital promotion in higher education is commonly assumed to improve as the degree of personalisationincreases. This article examines a more specific question: what, exactly, is being personalised? Thirty-six…
This article develops an integrated indicator-based approach to measuring green efficiency in the mining industryusing the case of Navoi Mining and Metallurgical Company. The study combines resource productivity…
This study examines the relationship between key macroeconomic indicators and tax revenues in Uzbekistan.The research focuses on GDP growth, inflation, investment growth, exchange rate changes, and their potential…
This article analyzes the economic efficiency of scaling Big Data solutions within the tourism industry, outliningspecific mechanisms for cost reduction and revenue maximization. Furthermore, it presents macroeconomic…
Innovation science and technologiy — barcha maqolalar · 2026-yil arxivi
The study presents a comparative documentary analysis of four cases, namely the Republic of Korea, Japan,Indonesia, and Scotland in the United Kingdom, with Uzbekistan serving as the comparator. Instruments are…