This paper examines the contribution to the Uzbek language and national costume to upholding cultural identity amid globalization trends. It investigates how linguistic terminology and clothing components embody the historical, societal and cultural facets of the Uzbek nation. Contemporary issues are discussed: societal digitalization, the impact of global fashion and shifts in value orientations among the younger generation. Based on empirical data and real-world cases, recommendations are formulated for safeguarding identity via educational programs, innovative design approaches, electronic repositories, and cultural events. Emphasis is placed on an integrated method that merges heritage with modern technologies for long-term protection of national traditions. Furthermore, current digital projects are reviewed, including the national artificial intelligence system for the Uzbek language, as well as designers’ works incorporating traditional motifs into global fashion
| Mualliflar | Elina Moldokulova |
|---|---|
| Jurnal | Ўзбекистон: тил ва маданият |
| Nashr sanasi | 2025-09-12 |
| Jild | 3 |
| Son | 3 |
| Betlar | 121-139 |
| DOI | 10.52773/tsuull.uzlc.2025.3/olqr1423 |
DOI: 10.52773/tsuull.uzlc.2025.3/olqr1423 · Maqolaning asl sahifasi
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